Everyday social media users becoming consumers’ preferred ‘influencers’
Posted By Katie Tamola On In Apparel and accessories,Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"9b6b96a67a5407496b05197f1a7f3382","s":"3e404e60633c8310"}