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Everyday social media users becoming consumers’ preferred ‘influencers’

Digital events are not going away. Brands such as Jacquemus and Fenty Beauty are keeping influencers engaged from home. Image credit: Tribe Dynamics When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics

 

In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.