Everyday social media users becoming consumers’ preferred ‘influencers’
Posted ByKatie TamolaOn In Apparel and accessories,Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"7ef604c9cbf8f1c4c6642d0259713e24","s":"8bfb90734564f384"}