Google introduced its Shoploop platform that introduces users to products with short videos within 90 seconds. Image credit: Google
Social selling: What can the West learn from China?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail,Software and technology | No Comments{"ct":"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","iv":"d1e79e8c59ef393a9514701fe352dd94","s":"25a7a42a4145d4c1"}