Google introduced its Shoploop platform that introduces users to products with short videos within 90 seconds. Image credit: Google
Social selling: What can the West learn from China?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail,Software and technology | No 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","iv":"4977dfdbc782018424091c5bb8f725da","s":"2e319a8cde6d0ccb"}