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St. Regis introduces branded scent to unify properties, calm consumers

Posted ByKay SorinOn In Consumer packaged goods,Featured,Industry sectors,Marketing,Travel and hospitality | No Comments
st regis scent candle 185 St. Regis' "Caroline's Four Hundred" candle

 

By Kay Sorin

Starwood’s St. Regis Hotels and Resorts is presenting a unified front to consumers with a new signature scent that will perfume its many locations around the world.