Staying ahead of the consumer is key
Posted ByNancy BuckleyOn In Featured,Industry sectors,Marketing,Opinion,Q&A | No Comments{"ct":"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","iv":"2634aff951ada6e52ad45c8ad104182f","s":"e87770b064649706"}
