Staying ahead of the consumer is key
Posted ByNancy BuckleyOn In Featured,Industry sectors,Marketing,Opinion,Q&A | No Comments{"ct":"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","iv":"6106c0ff5e20c475d845ad2d6e0e9ca4","s":"2e2caab3c650e7d3"}