Staying ahead of the consumer is key
Posted ByNancy BuckleyOn In Featured,Industry sectors,Marketing,Opinion,Q&A | No Comments{"ct":"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","iv":"b837df4835517ad8125d4a83cf8fee1e","s":"20fca371a1f71cf6"}
