Staying ahead of the consumer is key
Posted ByNancy BuckleyOn In Featured,Industry sectors,Marketing,Opinion,Q&A | No Comments{"ct":"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","iv":"2e61215e6e5e07455bf8c277b25aa5c0","s":"63bbd3dcb6f1031d"}