Shachar Orren is chief storytelling officer of Playbuzz
Stop doing video for the sake of doing video
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"f858a13bd9bd9ab11bbf096ed4e4222c","s":"40ef95fda4995c70"}