Shachar Orren is chief storytelling officer of Playbuzz
Stop doing video for the sake of doing video
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b226e1d6992a3f56c489df0d73cb69e3","s":"a2d96f1c3058d3e3"}