Stop treating retargeting and digital advertising like Tinder
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"19369e018b6fc2ae205de2e2055eb025","s":"053388c9ea84cad4"}
Megan Sullivan-Jenks is director of marketing and communications at Choozle