Stop treating retargeting and digital advertising like Tinder
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"69ad5ec1fd149e14b474aeae28143bb8","s":"cc2c4999fbefddab"}
Megan Sullivan-Jenks is director of marketing and communications at Choozle