StoryBranding: Creating stand-out brands through the power of story
Posted Bya Luxury Daily columnistOn In Editorials,Featured,Opinion | No Comments{"ct":"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","iv":"d22676920ae950851fc66f8bd9eb49a4","s":"91e78fe853ddf86e"}
