Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Image credit: Su Yiming's Weibo
Su Yiming is the rebel that luxury needs
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Image credit: Su Yiming's Weibo
{"ct":"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","iv":"3366ce1ab00daf213f323be0e4a2d96b","s":"1789823f9fcdc178"}