Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Image credit: Su Yiming's Weibo Su Yiming is the rebel that luxury needs
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Image credit: Su Yiming's Weibo {"ct":"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","iv":"60d8362dbc2ff3c35671ceb194d17b24","s":"915916fa66fff31a"}