Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Image credit: Su Yiming's Weibo Su Yiming is the rebel that luxury needs
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Image credit: Su Yiming's Weibo {"ct":"XS3ASYTOao\/JPeTjI1ZEqBwVDasd2VeCbDwN1ujsJ0Qujz5wW17ccZpn5PLMY1veSWXg+c+eCblQK8RHg22Z0vGai0z50zOTUa1w23haUTQ\/b+GowI8lFKLdMuw2kEhR4pXCQHnYKRkhhUP1YpqUdRcOsp9aEA7+2yMZd1jzHjTGv7wWIyoEjVC5\/GpIVs4NWKePjXVi+puwaQiqH7p8aveeTCg3Pg48EmY8ABZJQEo9BVWjFiWwMWuV\/VsxUk2G5zXxmv4sdohZ1H1oTsN2f0WURYpc9sPhlCGLbHmajlYs7kkewRRp08FhfRRI2SR2Jie\/VXB9Ex5ZNd\/ltIRDJGfwIGqiREZJRtoHwk\/tIvKUX\/PdycouUDYP3Ax3CrFbuH8OIWO0F7JdgcVoqyft4Wrv0KeCH3gfJXi4iHvE1mm5FCO6dKLGUo4SxNioZ0R5a3oApHDpgJeRvfbHtBB5mcSSaksxgJtqM2IhLBuod8XuAs3D7BHe5e+qbM9e7Tdk661j4lMd10lS74GzBZo5WQKAt2NFkAkTE7WyUWJ+nimfel5PFHC6FNgExsMeR7\/p8\/ugZTICAOsu18XFDSFOCRaH3lteqMNDxIiNLydCST7y3mTefZUCmqrykgOKpZ5aj8GSQXPfzg0flYVRl5+FgxnBlsU2f02bb3g6T+1xVNL5lyCg0Z7OiML6pMtD2OKChx7\/q6dUYADe+EoGarlXytfZrPPDNPZvs+KC4v0M0F2t79TtuijhnCKkojPpy2gPcHDbI8EM1WW3ISnqarWQeFRJGSHxVEOMMsLMwFnRb2tLeBXbxSea4vJt0kTr2IQQka0RYuFE\/z528Q8\/WEovOd9mIeGZdt5zwrnAOa5UgwpL2H0reOfMYG3QD6SIWDr8muQMEHVKO88RMda5I4rTJMskDFR4ZKN1c3rsOZzJSLjYj5RbLi8wbsRobarf5nFKRvZ7hBwQQDeikUMB3MIt5fhpEgu9qUzVL2N2+BtZ\/7L2TWy3Oqvxg8KLgWCHuwiH1QDqCj1c1EM+5qP49rp2+ZRhwtjqwsKzGEbbJ7z3vFkLGdqsGMiZw7mxDVkzgCvlZX0YYpALFpaQQTM0dizRm5uiYiFlMNfTYn+GW\/alQ0puV\/ZlU5jmfyPwizVAhRvzhYZeEwlH2aPZtwsT5hkljhRgB6KwRNTqU5DeacM1QKGdspHMZ3FqOgcAH0xm\/066vbVR0JIq\/DnWgbrVb420WMn+piNeSYdMEHNvwooEHEFJpvYVF2r+C023VABnNu2bhb5qN\/7at\/5rpTN4GKkz2r\/g5LCYj\/M4qCdIM8y2yLOMlY2wkRJj+7MnYS5DFjil5E7W74yZwDnJXfUfqaEUhBjl9RWWO7aSH+988fsEs8wGoPGkPUPRnyY1t5Xz\/BUClQycNqeY0p1KwQN8mUkO7jWWh3iGM4tZWdjqFwqDqp13h7ZyNGD61B59BW5eB9rbpX2L0tbsJbDq4gobtzgwCs861BD0SxrIE3xq51r\/iQkjRY53N+Ikk95B2yPvLw6ISD21UiNJQ1F+tCfvfpe1\/oUyfmTI18lU7ACOVBj7MfmflGQhD20f5EJtNuoVbNMAmeAnMhTr1XCH1k0g3dakKrgsw2jZcpP6yhpBoI6FtC3SfbHfNhxPr\/mxBXFcrSUWSAk6VU5h5GrkQI\/aTPjc7CJeL0IIUlXalSSWinTo6YqJ5tPD5hDZ12lm8wlWt7zgiEH7DmR\/VwvKVFC1ZOsCuu4IlnTlcGkI3AR\/dyN+lxtWarksM4Rt8nJ36bZydjaSrDN\/ozbV1\/XUzS\/S6TU\/4uE2Eg2M4ojqmM2PgGXcoKeHOa9EX0uzg7jPDwMQ4WUe1Fe3LZNgPH3QEWeGSSjyyzgZXvoD9V\/FF4xgtp0jjZcUJLrdboGkOuIrehm1pWCDVG7idvuZ3rJAzhUPoqfVIjy4YdiPX2zWk\/9ovgN0C\/3S2o72Kye+YmL2a6n8ASxgfcOGt4GwSf1ZX10QXbQqWS+wWdANCFpmgxggQZQ2XwvyNWGcptJcY4eGN68boSztOBKSI0SvR\/yOnloBfs7osrlGRAtvRECcvZTGGAsIix1eBx\/QHclrNHgKYRT2Zr3nVDNHGp4IHRYdOHm5Or6HwTH8\/0EpR20bCKSzsJNwJ9Mw5A0lIKDBEyyS41gihb\/lzVwWgfAxMWOn0cPESwWL68JQIADgfj8P5bg19c2xIghZFvApKansoAFo\/n0X63ybNxqGi9sSW01f7u2QDdiHzvWtJkY6OPt59qKYxy6X1jM1d9CUFpE206jRA10ejj1TU9K1teiq86piXg00D6v1MoH8FdyV0UtvHsVg\/ltN1FLmYdkMEdRhGnGDWKvPGXLIO71sfBJ4+lZDd7IqF+4WRP1unAdlmd68QKZe2veVgtP8+n3mXTVJIRgDA0DwloQUZdFETmjl7vRpObQCCYPrdn+vdyDLMw4p+rr40iCYwGd7Bt2HrDXvuOA4V6oTiqKdPeUWVrTFqiCyvZEVZAdPVhy1mAgOm4YxHIz2j2sRa8w1hL1+UwYBXmFeBrxhp5HXpKkw4B3pWTMMZ3ki5ViAveOr5+5j1mCKQw+Pc5BX9jTzsuKOnMxvF6hBnQNovEhrlOVsarBJjRX\/ECAxwNcxZqKfI0zH+GB1fZUkL2VBS5xKQJ4xpmbN6Th8sn2nKX9qjxiIfj+UUxcntSiLx1oobxCaYAubGNayLkElzG0lNqD9zjw+2ozMidrGPunqPc8wP+ZkIDV3uB0qkAvuwLK+4spbhvhNuoG4wolofYKqpK+G2uf9TwVjNkVA8gKkXFN0mbHnuq6ysXUf8DlRI0EQOB\/TC2ne9QP9SsGByoE9O27DbT5E7fb7DvRBoGsFoy\/DaLAaZoeD3bFZ9WiAUauYp+SdpS6tkOLNRErMgmHU2zVqBPqKvtMQ8YQdCeAuRv2vYxt2GWvurtYKByGjLLA+kVmJIbzv6FQSfo2IT0IT0l5GUxOR\/vXzvJNaF668BS8zJYdORl+IxSpjzgVEq9ApZLky46sDWBjG+xtRAR0N2MxCgO4FSbrrA5bWNzxqyEQvgfapRIMeiUerk3jj6\/ABi73THrLlvTdrVSIrXLSKv5rhdXKalrCWY3drx89VSptJtMnZmwMwpwqGHYX3ODzD8iGEVaBKR\/7mVzEiI4A\/Zq7\/YHBO2z+klilfc3cxDTuI9BFI2WqT4nQrux6YR3seYGympkt1H46BqCudtrcfNcCQtbAfb+Ha9Uy0e\/VczHO5jEW4AiRX2+uDhEtgmsa9oHcYD4kU5mw\/vGJ3hB\/Pavz9VuJj+XCbaxOu47TMcV9++ZB0z8VQgfFk+xfOKvoyTZQ+NjGlkPHdub988ygzwbTfdRw8KSh7NgcVTQePog7cCTBxZwjmRBgK1NfHM\/RzRX6iEjuGJ6WBmoQwbcdfCbbYVko+sM9pxCFvM0zM8qC0G\/lEFa13m7INToXK\/EOuKTvWoTMx7V9RJ2Rlspf963V5TnxCqQ0cy0UymhlEgE1dM0z2FQAesyRFfIiR3QMG7cOKUiOs4dAdKFrKEeVg7hLAXYSqabYiKuByO1b++IcB4eInotU\/tbL9tGCTP+qmaygKmZ9t4vivUOe9FjZ19hfDeP6TSfK89I2zhBGEMQFJhByWyb8LkxuCT3M0xe4zSqRUbhpB\/d7hUJ15M3PVn+PjgiZeh7WK3nDJ8z2r+FOYHZk6gFIA4FWNaEMNHADGhjHEvRKNzULRafH8Jb3YN3uJM5ABXwS+asGSQsk\/zyE41KCg4AxiHAi2Ufnc5upowd3oa4qWnhYigHU3yaAc4mkr\/v4pX\/1pz2tle0CtJPRxTCludM62SPifyeX7wma7PRLun\/shTdRX3wMIJRENf+ZV316PUs5CZscnx34xnY3sS1SXBMNcAKoLh8wEmkwERR7kIfYZQSN\/+qGn+OqP\/ZP0Rzvw2wxyo\/W10onzc\/wZIGUNzoZlc2Hxnmd\/GcBvnfrn58TjPoTDesiET0mCWYSB\/\/78Wxt30GuYHVHH3DwhcBiqyYoRrRjocVMmToayl28n9vv1otxpU5lROoZLj2WMS6\/9LtjeA5kVWeNp7g1BA1wIbX0x1pCcD9BUj\/XP4BQJH3PpWMptUQC8cJqcBKi7Ym6Gy+s6Tadt+DB\/LZZT1pjWZybFq5iJR2tWdNy9uS1s7kD+Kz8q2hENNktT8HudZ4+mc1c8C6ECWMOruelPo5zCwLFKcmg1Y4dqMKDDinJCqRxDdF0TCejsHlXAn0Y4VU2W+AbtuXTKsoAsOCQAQiAfr8BcJljn+IWwhsh2kb7Gk+MRP4oQp6pPfeVuCiS6apREcTgn6nqv4+aC+LWhm2\/EnbvwFw6r3tV3R7N6DIDkNdwCjMPOx9b2JZGUnzkBojAiWF3nHja\/iP3fl77L1t76w9ozPHXwk+zSjfxlPOfhmKx4Hqi7wov5wA5QlBEF2hvM01GIcW4oBX9EbGtnXnrpzBcOePpGJqpeiS\/UaVr9CZ\/jV+sDuUpaN+xJwFg4+\/rdf7m58ecj2Pg06CSNz99jNDJic2\/u5R9z1km1yNDa2u8Zpt3Rpod2eOFfimf3aJWJWcpbHaNb\/uWYxVFbe6lVMOfsUQPgt7uHpPX09qbvN5Cbf9A9Vu2LfIk0q98fvqOTo9h9j\/HBc1KA1LUHX3mr79nt5OSWsNCH1D32U73FDBo6IYroKzgl9KQdWzMSdxo1Aem\/UYUPvsKK8asiP0lBWPdEgWVsQRKzQzNtb5G6fhTIU2qIvaVuixdUb3lQpTsyE+B+8AeYQmisEGi\/unIqZteme4lDg5W\/F2oEx3ClBrsi740JtIX\/lurqFZOYWos1sbl8wrRGPv6lNeeyqFFTjW6bGkSUEls+v9gagFv4mit5qZrK7DvRNB8ekkVSnDXiWmVSBHNFVsyC6uUtww7SlRKijDriHShDrKcayimNveDyyRmdtnQMNrAQEt3TZtrj+hAUt74mkizHGJP+7w04JI301GxXu5\/0wywzU3KQzoRuWP5WXo11pDCkNGPO97il1xpGq9Rz7N3osJA++YsNhCEoEUeyKH+MXLDDSeHhb0igmMIuseGlBYib3cO+NVTbju2Mg6Baj0k0ys6oeSPHwb3V9AmXZAKpsOv\/QcX+zfDZ2pI5Ot9VEQWLNve7tPXdsngemKMRc41NCBPfOlfPVn9Wc24ILXGel0wv5+6rTKBb4mx20gHPjnpYeqFRAUyVmFWpqnxagk1Th0e5c7K5RkuEY7ERTfZcsAMi0HbtRob6YvHvHHmcCx53wf6K5X1RaeBbF0M9jtWlbPtx1+Dx6ZX2bBLKrwlbHw6xT\/RRFlTsO0eZIw31LNr04ko14Xy5fhPZsEb00Od3kcZMal0Sq2eUTutQE1ExlAEuQBcDOxWdQTwFSZ+5ue1aZ\/yqZnr2ZkAF6y40ybSUOKgM4H6ycGefS9MIv+Ty9GQLKesiJ6N7GQpmcCE2Opcz4OvvhxSqsteta9i4871Zhw\/gd3z\/ihhFSv8o1CIrl\/\/qexAhlfLw8NEP6GKTR2x16LuCuPT5jWWCwaaN9IqjwK4O3bBVjdeMhRUi9oCCBrYtgtJ3TMyd7logdDRWci+MwZBLuR1hIFH8WFy8WGzPAW6Pg4cFwYhv+7OjByl8f3GMpn5XdmvG0WCgxjvLAFWXJDI9tNnaukqcNpJ2OgVVUV+Dood8cVOA6JET2IGOlkilMiGjUOkdoTLXVFi2qd\/UGur4m9w2zFOmo6zF5ygorYM2pBoGU+izk\/\/Pu5k4X6NjzfbyKmyqPUd+mxbmi4kPS2wyAgSZ2TXoxJAujAw\/np\/jkJyuWfSIzJuvL4G3ndl8XueYY91dgfAcpUtEiRQegryTr7ZaNn6R0gjug1iUm3OPzzUbB7GRLAtwzoQpJWouqx4u2fsx+Pt+pR5OHc9TUI8QhJy2V8xTAC6H9Cxe3lkrS4SDaPU+y9T5DGPgs1+CSSBzUP5CQPtco1wy\/PfMJusm77JJl5+\/RXxx9f4B9xM9uV24Qwa4mFFRFcmqmvB4\/oXmhG3b2M+CiKDhaOEGaTb2vNKIcIqshoNwVZUCpc1HYbZAbvbvuXgNbkvRZgKjr\/tQhvo1PoCDfmQcxSF7IkcWbzZ\/CDOBsp2812JXrMa0esSyVrL5\/bVPY2VHZWRXehHySijr6IHzcoJCIcmkwteEj3sqtZMB5cEdXKn8Q5yjFdmhUTPQ7LDMq4s3vBhowEVZWuMyJnfpDCZ11+Vs8xGNrQG8xM6uIjcV0Gr2nblA99CT8gWU0w15BOCm3hFgv5CjQQCMZkGEK2b0Lp0tecfmsbS60wFSTkRAhBSNqD1w0e5h8ALaoULFny6fzyq1GkuhG\/jyzq9mb0tGUu2o8QDeyCraygBof47lZFYjIHfg6JvOoYoEtFZkSnmAyzRD1UHaO8r4RI2cHzSUiD1T\/XamHPzbmcO3RJi7p2cRqO1HnGRVYn5dOwi1Cw34ayP1LsFNKR\/Dj35YtcUquu3IFewB3ZbFr68bE7EJqWrkBLXANnwk5Vmfnl3b9YyLX0sklnl422nn9ZlYszBg1TXbeBIqi72AvB6VvkxUJ432CXIHzgJJMzJYuEcxRKhygAy3aDzjNpurquuOx6yxIlDMduFREHmKcKJ2PlbqHG\/jEf1Sjh8VbXu7ACOjRraRZh97\/bNQ4CnGLiOn7BQjkRxUQeRXY6kjbGJjVZRbph\/3mv4GCMwy\/XSBHYZZ4BZ0uqycgy4j36KxwutTeV6\/UuAq7SZlPG6B5is0T\/EswfPQNI+ALK4\/y\/cfH1\/lMaiPh+4tH+dG42ES54mbrMxw1kdbqRaGBStP6645OaAWOBeaQbdnMWe6dzBtMZdEzZWysbO+P786H4sbq40ixXj30NStU4\/9WFvelVoN6Ox4PEUAWgCc0e1sR1wdYXHO6EEusdCgA4FCgVZpGg9FkWzlKr4F7niNi+COTYteW9J\/SwKtjrOCaXtzum5XXXsNqxGSTnHatDoNAgGHuSZESiWiodCXCsBAfAEgCFxh2jHfNbxGMX01ojig4GPJN5HUDexo5HbFz2c+\/pkKv0loV1iGy+u629LkZWy3Wvi4DizUVNh4y8naF2TSbz2DQxpa3b+oQ8jgijBh8CPqiydAAsXwqP8\/itPPNTu8QThalHeSSvo\/sQ1a5l5InCMCF8TBeW9n2wpfLMg38R54uXkXCV19TlYHLTds78fsWutcE0a3boWir1rygS04aPITeJWUV7CO8Ney1TXmJsYYPlUE4RA7ry17ZGK0NQu6o3CYqMBiV0sVm1w44UT9Nof6ly9yt2u1Pe1cITbCleOcOaRkfhKiHj+ZR8TRLZURIMiaOj3+jOuk+YgUiaaU5Xzjb+9YB3UnTzVlO2gDjlwAspTXOb0x4UE\/le5Tfb+IxkqsSQ5FkqN+wFT3w+ceu4RKs3xsnoCxZuYfubIUPJ8cTv2Ns9hWIgwbBJ9418GAvkuV\/bmTI\/8JfUbsmEV2ruJwe+3FiHutzbKli+KyKn8OCpVzwogfGQ9ekn86Hk0+JpSz4PWO5s7eIgLp8MdvrqkQ0ALTm6Bn270tTuWJXF67\/2\/E3ZDqrDHN+8JJwqpwv+4K11y+8fFJ5CcA66ZVsGg33M4xeRtPlM15SgeHPT81zGxV2Qr4loPip1YATQNqKRMmMXJA2dcWRRDHkLEla2fuAv5NZsUdnaTO15FNnWd8p7WVGVo09BfzS3+u9EpphkYGEHABI\/SDg5G2jzPEfFJjS9a7dGkh6PJCQGiv4Td\/XbXUKnm\/Qf7b++itbd4PgakKdjR30LtM6pL5k3W6jduQAkoi\/UI6SwBfwdhERIATsm846TAqzjbM3T+5s6iaHC8MkIn5CpU91hzowSl3zNLj+MK7R0OttIlzjxVq9\/p\/keQudsruJiymoATm3RBjJ8hSMBXc1bp8Jo1gLMuOZvVjVIun0oYxy0AYFkxwjMA3Fn5hgHeKgIdHRbLwo1UkjC5N3Zc5NDb7\/dvJ304G6yMl7pLnX06eGzE0UL8KMH5FKeIBu+z\/a8YqKuwuwcUsDW\/K5REjQOpssVmIpToR606gknskb6vIUDOXPqIff+x1ZIvsN1jO7R3eanrN+6yJPD3mg\/8I7NFRTemE+vcGBi7Jen\/NrDowKWp\/v92G3mNIeBq63upUMKLECKbr1cTLbmbz5kkrXIs9HgyErna\/swXaxnvnn1vhIzfsY3CqU4SMF4AUaWRSv\/giYt8=","iv":"0bbde3b878ef03784f50d6b39235b9ba","s":"abeecccf4e989577"}