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Su Yiming is the rebel that luxury needs

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Image credit: Su Yiming's Weibo Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Image credit: Su Yiming's Weibo

 

By Adina-Laura Achim