By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
		The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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NyQ7p+qXo\/GIgs8IqnFivV9TeVUAOs5mpEtAXal9ZsQFAgNlxyDioiZor+sMyL+MW6jioVt3pUD81TnkvtbHXf3l376L8tSr77iFGbVN8oURk6RSqrz2Pe7pXLxbI2N\/C0cYSpZpwxvN2DiPoPb8ARbF\/PLCyebcXD50EGonb0TJsXdZH5YXyy6WfdNcXJwmioDzTE7c5fPp0IG5DcPBr3tAUEQ2Y\/P0CmGsN8dbWWm7FoCSTmqWeMyR3ETA1Y89zDw6Gvsjtkgs8YWU2vTttuEVoWeDJ+b3BnOjOp5HHqGs2baEkJzzRcvxeV0oW\/NKc3rQh409uUY+U2tQhcI5Z6T8GOjlEA8ixQ1FV28NOUNmzhzWv39HHgyVRKAqJGPejGSo5J4kPhWxTi8BP6kD8fLLwF0KCO5BZ00AVFdTDo45HyuKCX+jml6O45ln11jBFdnfZZn39mQxNMX2CGRXBTR73IEg5t1t3ow9EdnpAY48UaPaR8D+Dq2pNiVfffLDTtp+pihbjhwSReDnMC+Gp+HNMukNWgA1Y3Zq\/bOZLBhwoW\/D5XBI1g99PZju6RwYmIUti\/uW5V4ysO5mlgsb7qv5JGbgcH3Me7mOplCDILNOFtMqxYopveHACzEtDPZspnham0WVVpVOSmwyrx+XUFsFPa00vl6VyVVLkS7bhvmwDpj0uJtE2eRVczU4ZeEJVtP+yYj8YCzv01lgzWX9dRx7W9H8+G2sApJlH3vVi2ETLbhF8qNg1ILQQ9veZT44xtmAsRnkUm2yoteCB\/s2fdfOeV6o17aHhgSX9W5X7wJovb2IdnSfYhNUeRXnB+18Wi1pNUzxOSztIAf8EPAL8XC9vmcUgzCVjFM\/f+P1CbmhL1JMQ5Lo0ukMGbcZZ78AcRoaXHlYkW\/kXvLpPoXHTaLZB29Vrxfvw4k1Wp4zoIlHFbd8jP8q7KrPbADAatYcESfxMSyLpOlCJXBomfnlpzHBmzBGXIPKlKFQBM1M3SP4XPCWA8yK2tXGtygK9Ih8Xk15R6pi753OZjRvxuySfpwAgULccVLnVuL\/qeoVrF61fckNCn4ZgC5AI+PLWhLVcVN9fdofshMqCFdtm3Nx1iBA+1dcwZaZj9MUroskyOey\/8SfJDBq9QC3SAWdWI8KXIO5Q91ufPSGksYVv9ys\/44L65qXg616Cz1c8p6GB55949lSqrJdEmYOZxuHYkRJOenorNaLnNJpKqv19WQGFwPr6+Wf4b35mNmRPWnITJw0TlEvBUwpxVT6v5nLYqHrUGXiZ2enC6PNUdv3eMZfQFb49hKFtNG+qvvganw4llaaHICu7VURApiuAoP23jU2XaczXEpQzzFUH8+07lWlslz74C7AUVFlGW+sjKRpILSp3K+NLvy47GviAhWoM2v\/PfOhruHoUTqkMQN2l+WeUzKNIteJ1Qj4ndp\/q5o7V58KfbHDsorioFqVdJKTlVQwzC50BsPbTQuKe8PijhQdQrMZ8557NSkNjlC9aDcWFfzvOl5v5Ob2iaJCOZH2WCxuCtx4ejEVGUNK\/IjqK2r2mIvprxLmhGuMCNzUTQ3TmiFzDVexDUoUTuHGAAjsjgZMw3OmfznW7SfySyyWd\/H90WVcL5BCdtVU+8H3\/hORuSxv2GHS6kQYF3Inb+xB0FbfupVmgdvsLSvcFBAbDDBnG9qXZXhsUGP6XENQz\/PoUZGtKDofi8CcI7g9Zi\/GObQ7eBCw2V\/jn1KvBXHnquOKuwJdyFf3pOhxAhOFOtCyrjOuEAosScYxsw9dCL3wylF6N\/qUtDk1t06a\/pp43qIS0qQJzB3jerXkJT8+cIISR9inbSwdxf+KFR54IzswQYOPKThYMEo4Osa6rrz\/6xcfU42o4bR+3tOeuYRUFCTeESx1ELJ7V7\/3KtSBOvCaEqYzBmON803CMWTWO4jNcgZujIk8ZuFEZhrBYQRTuUcrYfZw\/or7JL9uo1RQ8m\/yj6aETCSUe0kd253XQgV5vrI021Mh\/tHhMwxRHrnOe77AMT9GUuvQzFiwJVntHu1SmtHgYZpy0p9C8ia32KdY3OmmnObDRv+aU9RYFmhTk38srkwtvH+K7kDrlr6q+XnLChzJ3arhRsLn80IeDTqEME4MPHebCMtEQlVUMOjkC\/uvBgX0SWdXTQ\/PZtujAZ\/sFX\/Icf0egwVqK36ZwnV1kHSLc1uSZQr1gH+CdE7Aa00mXM8mDSttM85tHmd5fCXS6Zp0BaNiXqlWk2wwOzUXYXfaD\/2aqg3pjzgyriciKe9VSr\/dKFoFTVNpZ4ublNnHoqsHuKz4BFZmvmhu5d4gvXdg2Yzb5JdhRfcjNjqw8bPRCxN94T5asBK3K2IgHNPQSoGODbXBrRrnVvWarVQ3sb72Vbd7kQiX9k0C40nyfKMMnQfu9cQxk5FXYV4Kk08tjsXlCNQQ4pbGmRHYcApLROzYUi5QFQ9qP7ebUpjiMALtVBd8\/VUc790XXgmv+m2U99holA+szr5p13mHy7BH9jk3SnXcF7+7jzrVBzNUjKy\/pTK+h5zurbbOhnxpC9tXdDumk+oqfTWJ5RDXxDm0YmdRiWJD43uz\/DQKYoSvkB\/zcfUfGMAQGUikt2QMnD1Ja+unYXjpA+75TlcVEqAiNVVMhr8TxZvW7UqLuEgy716UEUqpa8FyZcBzeEzZLQPT\/qtW39hFyX5Q8WjkSifAFWEPZ3ef+CwE1\/bowa1Omcu0TW\/JyFf8k2qJXCsKqBPatmKouj2gAbnhrf4JYQhiItqh7tCUB4gQqNlb+QimgerYPUMTnXT21IRKPBr9CUCmDZU7ecgAOqiYQqMdz88aHgdNb9k6eGoGxYyZEEdqpMqGhs7GPIviCWAjLUgebLvtbBf1MuzrziBrHEIokKUobvBw72xxcLgZJm5mEmCusVDllT2YM6g0fKpT2xJ0Md0Kyfrs07adbgWcxVlzgcIvVsPzavVJDUeLo5bIDe5BHoh6Oj5fbp4iX2udH63LxNC2MuVslsXFMGec38seZOHfgLet9MkkyeuKHZIPlUZzU5dtrSgVhG\/sX1lJfJf848p0cHHKnTZcWHAx5D8pRg00HRzEA3Kl3cpF5zOlLhQUvSNB5n8c9ZmrYvUYK7zlP5PotvHAOk\/Ika5YikU7N5W9RzliXVRU\/dxtVmDAGZNejg2cj5\/4OAVDFJ18aQXLUI5XM1ipb9Foh2OkDbyfr4xpuJpCyp86MBjjSaNExZfRu5+UwPnF3IN8\/f0+4eLlhhKHkGY2qt6d\/Bhcn0Ec84XGUeH0b0I5nEEij2JOXc9tce1DCy8Mx9KWw+gpSHk8SyJXA1NTuGgMLDYgqoGBw2AWJ8SPgf3gwuWWLzB1lp+flv7fFGVEf5zkWaGroS3f1+RVkrDk1ljHckeXjJlgQGWM8f90WMyamN4QdznIp70qGwwT3c5YK0gO7YXeC253VL\/roHzCLq7zDVRFT683g2ie1WXqiYKi0xoGbhQN0bwVKAajFOObMbMMgDdd4IfvYbaxnN1GjPQmGbSlGFNDsQpxktOBv8paix74g9SrrDjfjrzVyZWehHqcbBEY+qyJEYB8qkonlotbZsIP0UZi9atKdEHyI5cR\/KbE1OZ9TuC7BznW8+sl9VXyGtJ2xO9WtfH17zPiIYzEE4DURmwGSZbzfGmQDaixmsUDWDnF6U+\/yy4uJK5NLhWJTaVvVPcohxRLPZq5WVILaYBg6ttrXAogpNpTx8ufUJBzmYsnBaoB79sakMgHhcOSQoy25BrsPOOU\/OvTH70TmOrTDPyte0MxrUUJs7PYnKebYxjBwFXb3\/TzOM\/ZwwJir\/YQ4CgfbMTQgn4yWm6gtXc+cD41eaep59HcgT0pvnjPHbqQ4miBcs+eEadMSSZcvwG+3oh9eFKBKv3hZkmWb\/pGFbgUyPBxMwYD8dLbdrPCJSsbpkVkEZHqPBfUMi2KGz9CCUheDyJpQ4PNqDL9oDpjPXyt7OkHKo5YXLBqsvy8q475\/YYz+D26KpANRaf96kDxQMR\/jPGkDbbXZRo9n1FvAdvHrzGtBmjO4greTcSIaTqDvTyMamw2pXnFtGKjUYtHImrtH1H8guM2ZkQ2tbvNhJeZDOo3FmQ2jZ29It7A6xv7B7nLOIWgEyBPi4Gk+7wcBhAzyl3QpQ0ELh+FAB5R15RdBKWsGjxIoIDkvZU70w+mjA9mu+HZ5s1FCEh+5AKRPXcP8OUL8u8NDQ0fFH\/z+Tj0Oc36IT1h+XceMpw6Ao5lWqkVUl5\/Mgxy2JDgqsXUHKkZ1irJoh5zlR1+sHVaWFS0QHavVfKLqBSgvU+Q36IA2S1ycLC06NZt0M7olC1VlN+XoVB9xnYYXnxxkTNPvMLhzVnn3NivKPxmZ\/23xoX96sE7gYjVELkk6Jb\/L4acb65AjExKRRNxq6t6QVPWQYkMLj3JVqKFBi5qmlQvbhnCol8KpIOkg9T710ZnZHNbxvwndyP0WbK+00LhxPA7JVVO0prjsKUvyNEtJ7fBe20gtEV0tdHBgq5aOFjxxebPruHNGrn8tS\/yZ7WlEFrOJAZnxTWhG9ej9kgVdS3tVkhuAAPJQJ2SdYq8V4RTyvurr9WhQht4Zm24K43DYM7cauurQ5TvioRwpHEDMpthxhu7\/EJcMrTfR4UqqiJfCOL3i8JAKe1Rqv8EhO\/TSSCDx0hkwb\/9M3tVEzgGFRKLNX0sxadYEg2tt2cIdxW8ZcSbMI3lu8eMYPYdJ8jDK4tNAPJ5lEE\/8BPPu2f8G7tIc7L1NgJfc901DNnIThZnGmCtcZg0fzGdk1sovSGD4KnWk3pvd6hUnZbuYFf+UWez+rGz8dclxhnF0eWq+mHRJ5EQeu1m2VF2ZQ5lsfK7\/AZ4aru6oRB0F2S62vmJySvBiScf2QRHu3b6n3J1g==","iv":"22d4bb6a80fa0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