By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"e2f75569d2d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