By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"6c6290f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