By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
{"ct":"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","iv":"6c1d96bd4f15ec686bb71cf4d827d556","s":"68a8b7d287265e8b"}
