By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"351da989b548792844f4f19b385323ab","s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