By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"98cc978f1481fca855a95402bcc46c0d","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