By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"1fe4345d029c2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