By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"c796ddca361570a5ce71d00ed1da3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