By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
{"ct":"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","iv":"baec29d86bcbc27c7ddf1263ac2a7c05","s":"da3534deab3dd06e"}