By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"6ff23006d9133eaf216184b24aa86de4","s":"1887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