By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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Q+JasVIbZDAN835xh0vXzASiHXGPL6dAW6aEpZe5cGzA8jG1XLNsPjvPSmEVsE+LvBWLsenf5NLuWsDSGg0NBimoDOj2Sn1PG8Xwjhz4utVO5UujZM8QSXzlHdjag6YXjwVZUt9F6cLGxeiRF5IfZv0Ecx\/vuLP8dbVFs1sBsQz63ZpL4PoNWXi+WUYRvgK6QGOMbx\/Fpno3FJJietozVwdiGVhVGOsxOOlaTccb1F\/\/VVJw4p163oVajDJSAIrauiog+CgC\/Jqbv8JX8txDaqiW\/mlc29f5JH4wfgEHOadyydB+L\/c134gyjEldwW8BwodmSDx9o3TD0Rs1CxxohwSLtMFWhg2TCvPXPRotII1kp8v5pqkmdDKP4AaFNOmPH+SvmB3r86RSxtPycyTY0tENtj3FtKOQt6etpoOkyaV5XyHzxpQpyudYvbBe4nUiOHhC4mdSNl1GUA1k8ozSjHuHHVlyqZSWC2RWhrAfxPcsrTAmRATK78hutuEp8EGbrSXFj+4EUuukW8lWYJVr9oSJ3F0qxjM7LOjs3E2oA6sdXaPCUezPgGvRUwUagj+gUF5FVNpbJqb7vHHP1YYU+pGOUcbXf\/BKmdpT2a3GPJKqM3rveHcpA+BVHhEeMAx+Gw62y95KwZYPgJ2TvGIe6eKnva2MDhpVeCdIXEa7ZBoseoj9PUnE1+04B\/bS54xQF0+Em4RzeIBcOm7qDkeoaEKkqwTbJxIs4ooXmQm75wAqvVePZBS\/0\/sb7Lq257TaE\/4jj+j1ydWtuumN8BpxeLCcHdp65NC6QQBuZl4PEr20DWzXWj70QPnsodPeci02S4GTrwaF3BW4kXs9JJXgiNnC084RAk529i\/wyHnJv5bw8\/bXLycjadZiQUAScKtgHelpm3jNJeaAIJz8qKvH4CWbSAc+2gBeIULDMqmT9xMaE9bm61n\/6MX0Hpk\/KYi4DUjJGX4u\/2WaX\/ecTH5DyEukP3ZqbKqwrz7pRnINGLBYbh7IbwryxnbTrr2bkvXlHS5rGdVqSsqIA1tZIpJYBDTvoZ0ORGCzMVp5dh6hNOvK5449X\/57fIu4zuBw3LfNgKJVL34jOOnUNbM7WWWCbt8fFfksHNhPbaDCg52ciXd2nMkKUbDa3HcKZNQsAWoJQbL64oa\/RSAd\/wBDt\/sqiYcgC4Z76ylOhPiUn1chSVIaijbZLwGrqNOFhEC5DX9txCPBMurNx2ztrjLb\/bPE8lOtGmkXDW908nwUUH7559vqa3H0effNgnd4X2u759l+6TRr\/yG0IqdXdksHIV0xOnVpCbLbQvTfqzftKjIs9k2g\/GrlXnQL3oVOKHLWJbVIr0\/UDWB9e5AitwxEtwZWHMYvu4sl1ol2qNLQuba9BR7ZLSAVkk9oT70befA7KG310M0tOrEkhcD0b3MNNAHsG0RkZGdpCVQRCqs7zIeSElz0oTUUU8S2t4329wft+axy8tqCtGxeONviRNn\/cIwDNZSX19knIpt5RCQbgju1hDtO5pO\/0icuap7GR63lGsvGem3azAo\/33PzKMsbDDjSnY06EGL6NPEc9ymC0\/6oz46H3aDDlw45qPdzIC4\/dLXAqi0QG7zWmYeIoFlzUhdAkjDPvz10gS5\/XWAqcNa\/MicW1BqGQvy0fwb2NQeh9ll0880Koc0hKvabKTRV+yO6KNOqkdBuTRUfawp7vRlH4fSthRxYG9aA88JQ5WlAzCaGZ+A\/O6MiUKDc14hnnxuFdtQRv1hxE\/KfmJo\/IDn1KVlUcKOuMtkmzak0Js2gEpkB8fmDQrseVsEYbY7QrDOX97ju1H8GaecKy60\/xmbKozc3zqUJJ70kelRlCxmt1kiiUPEAC3uFlT52rsvt2B66mw\/O8GciMQfY6qZxMCKFHyrCyZYwjzWNS3P+5+IDujfgXQXOKLf0vz3PnXt7hAD+6+Cyr1nWmfyESu1l8nFCb\/XMhMXkrUJ5VYNh0g4U1l\/ovZh89Tt0wj4tFgiJ6J7y+wh2xOZ6smdlYUlnGPcSZQxYgYCMn9pi+DT7kMgXl4Il5W3+2jRe5y4NI42uqJYkWIJmLWR+WNofm9tz\/N\/TdE6tkkOIiyzU8bCsbwnKCLBZn8mmFlf2M3eUzTOdqQrVpt\/L33fgHORewc13e2l1ODaCGXHwPHtep8y\/vr54JtEPVyJxwi80i\/7okynm6rGajT4Y6cK8D8WcszJzvcR0VZQ2DvJuVbXSEgIWikmenUulj1XN9vCzEdW0P6LVb2SdBKr+Ek8uaFjP20ykGB3+gKXWhgTBvJW7VDeY6TCy+LCRi8433v2VPg3vNmYgWsRHN5X7DwNDT9b24BrFKEKcCFcifXl7SmCAbEZamJ6bE8HwNH5MrE8qbZpcBk5+GuljCO2w\/LAKJ0Hc5A1zwrSyFDeJaWYdZ9gcicBTCIOPPsIPgOPWyEW2nkU9d46uHfasKkymElPUlA3ktARobcUpaAxPOPwrFqYy4OaV7FljAmpq8zuRJi9YY1fg9rtE8SybOXppxYGlCKWUtWLRjI4sB7+tgOdVESBnqkOHrasFRVbfsD8lN0Ms8LxjoYlPN7ooX2QgK9WIJ5Zus0VNTL13y7SYGqTJ9CubPJjiv8LHO8inkuJdcNOWdcRNSHAxy8HQ0xY\/q\/1tJgrIVqjlwbHu4NSkflllshyya+6oOiCAMnGLPibRTg5AsWPSlDMlmprjcT6P6KAubmx+9SMtpKpR359MprFnxQDDJ9G9A+rRl\/gZn7\/9eUE+Hv4z+KBliF+CgnlHrKho393JSRr06A7\/hR3j8Fios0S3sA8cVm48OG4c+cWR5U\/e41KJnsPL9e2mE2qr7gEV7O3bcuDyvzKuIUS6N7uiyX4Uadw73bF\/bHr+i10HUE7JefaCnNE3YqeDCkbi\/uZlXSMKh11Gt2+tQ9n9cUwuV2jXW5sH\/wmZnT4rfz8uEVtkaia6ZT5XWf+vCo9DejjYi+iMy+zAjT6Yg1nzaHQGCawoCmm69SvZkNqVnJ1750AFY399N8l+7Ujc2JGHH7A\/8r1k94ixLwzm0M12mBSbfOVmoaBJhnoYXuGGK+CE+dQrAlkqJW0cw0iQ2ELFPZ4XQbg5mAD7EfeSflzNTkyFMPcRGZ02\/LEbkPPCO92rUc8Bj0P\/Zath6cOUoojwvUS68vzwauzy8BuU+p\/vSn34VUcEEIdw3tpYuWAzdGQVtIrMVj5u5Qg4fGLfBX6AYga3N5zPY29I2KKtCNfNQCbxKmoiTwPvLAZeDmA5CC1osFKVUDp9yey2xXWFx3wtsKXK6uG0XsGo0Zpuz5wmBNyl6tWIxUIUb1aF6AoHO5ezbCFpgc0yASSceBcAcvPO\/FsTcl+8By90IY29qI1hbm9KIUr7\/9kn1hnZ6w5brc8n0So3DbbX6AJ+8BTWY5i4c8W\/zl1N73ZCj81pzKNUiuQyezhGXhHeqEBYA1NLgS4R4\/SDmPnxv8eXDF3ZOsZ6CEPHCObjRBgpogZUtenYUdMKcEZp4Px2\/vZgIlJnYQrUYPobesyx3kXOQENOZvtUyvfMB0eI0vWYPDKqcnfNor\/jJMYJpeJh5tsP7UelTC3mC8QpAIKenLMgMBKaYfLdl3k3r7ScQONiVUfvHHDCwcvC49e0EmYgWuJ\/ApO2kFvWyrsEucMv60mIl92Lwzn0izkTe3\/HDpojsbfiXg5zCtTN\/Hin84FYN3JvE+SHXoCKpMulJIbIEq3OuFPKjOBuFVhQoLvc+ZE839j6zZrSum1FBWC\/ph7sa0ATlrqJOTAbgnEo+aPlPHbIwLbH32FDShDU1XAgRtbLAhXojlTtPk84r43PjlR6+lor5ruHYJ+KZzo2DPAhlxwsuQIy+BWNmiWbbu8TFzCffXeS39nwB+wdilvcA+ITwEXtZaXoTAvClAScvN3QNboyKyB8Kmr88a58\/bRTy8CRFdNnpvPvfuIDspb8VzEXDxj5he\/91r2Y3mZ++IdgGHNtLAQZpIK5qb68YK8XMP+ihWyjKgyeVnQ7KhWADucSj+UI8md7Vv6h3Xazp6Waoa\/0E93FF\/VIVhwjlAJKAIzlx17eg+kp1Pr+T7FTX+qgN\/LUyfPPsprTPRqceNYHl179iFQJv2UsAkzRMGZVAnVL+f57kBNfz5MSKr5CSjvsr2mT\/f28f+yAWgxeBa42H1YrUEnfvihiAxuXTUUGCi3bRoI+NCabW4bcNZCjwdUJIwak3WyxzLaZ6bp5df3SXA7UOGHav\/FS4dLs+xHnI8Io\/YTHmux5x832QVturbEf2hNxDJDZSlKcnxE2pcs\/MvIWS3IAIXaZ04gqFiZHBtYG5SzASFcdqN8DXVgKprhYMl\/eMpRpRFJE6rxCb5rqFwKcduBovWwJ5BIKKxf6DzkETdmvFNKn7j3XRGpn+D\/o1K5POEKMezA\/8KADlwDFK9eOS5Y1cWa1x95brTn4MbBKBF\/c6K2jajgf0yNEp1lqyUqMkzyLHZtqzXhhGWZZMubapf4HrUS5pc2DsPSAgY6aJQ06Cich8\/9zzeEjl0boeXQNaAtEUQDq9kg0pjg4aK2pz22qizre3QWQyRuW+aQxatgVa832jCD6mJzSUUYDGofjNNMjxKGVmj9Bk\/ogeYTWpotbpVfdhsIu948whCAwKbpPU9DAl0SbgdIxJcFpLLj82rt5pmD7LbXjcx6zzfCGcx8NnD2\/noAEuB5AtLSCgAKjpIfntr\/EaHXsliElhmj0YUV+hUnuXDx7mp9YhlIX\/NKWptC1sD9MqjsNFziVGmO0YJoSL8QB+iygOsCKPNqHF0xNu4FijT4QRpTYaK\/x2WxUpturnhBAZBbKeORkI0qajFpDhphE9SQcPzVXutON\/EAs9T\/6RAIyR5LWH8DXojOm+FN7MCZ7TXSnVpU3MoA==","iv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