By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"b51ef185520ea000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