By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"35844cbe388dc85e9dbfcd90d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