By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"facfd4f19a297da8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