By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"7f8beabb439ee3eba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