By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"ab3c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