Success of in-stream video ads points to mobile as brand builder
Posted ByChantal TodeOn In Featured,Marketing,Mobile,News | No Comments{"ct":"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","iv":"75c4620c981a9e0627d64d86d683f556","s":"095b132712d4c1b0"}