- Luxury Daily - https://www.luxurydaily.com -

Successful celebrity-fronted campaigns contingent on brands’ social prowess

Rihanna has designed sunglasses for Dior Rihanna has designed sunglasses for Dior

 

Although the definition of what constitutes a celebrity has evolved with the advancement of social media, a new report by Celebrity Intelligence finds that 40 percent of agency respondents feel that celebrity-driven marketing strategies remain very effective.