Successful marketing programs give customers a voice
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d561247aef35fd52547b8f1c4236a909","s":"a21f6e57b0adfdeb"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing