Evan Magliocca is brand marketing manager at Baesman Insights & Marketing
Successful marketing programs give customers a voice
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"df4be1c1b1db587fde4a4b8e1f0bf4e8","s":"64a18cd2a7038937"}