Super Bowl XLVI: How marketers dropped the mobile ball – yet again
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d4076aa9d3567a0ce6092e3091f18b22","s":"d75560cf6773be35"}
