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Supply-demand issues in Europe prompt brands to rethink retail spaces: report

Luxury conglomerates such as LVMH, Richemont and Kering were responsible for 30 percent of store openings in 2025. Image credit: Cushman & Wakefield Luxury conglomerates such as LVMH, Richemont and Kering were responsible for 30 percent of store openings in 2025. Image credit: Cushman & Wakefield

 

Supply-demand imbalances in Europe are intensifying competition and forcing luxury brands to reshape retail strategies, according to new findings from global commercial real estate services firm Cushman & Wakefield.