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Sustainability growing in importance for global consumers: Kantar

Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,News,Research,Sustainability | No Comments
Younger generations are much more concerned with sustainability than previous generations have been, and it is time for luxury to address their needs wholeheartedly. Image courtesy of Gucci Packaging is one way brands can illustrate their sustainability commitments. Image credit: Gucci

 

By Sarah Ramirez

Brands and retailers can create a competitive advantage through sustainability as consumers becoming increasingly environmentally conscious.