Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution
Posted By Tricia Carr On In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"693037dd38e4ceda3b2859861479a907","s":"60dc971f4a65b30c"}