Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution
Posted ByTricia CarrOn In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"987585ff6208829edd8a45cb48401d6d","s":"084142be7ed20e18"}
