Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution
Posted ByTricia CarrOn In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"de8531716bb5d8dff9ba114801329e6c","s":"4cf81281df5d9c98"}