Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution
Posted ByTricia CarrOn In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"a4cc6dec0d076da23782cab26942a2e0","s":"c27dee332a875d6e"}