Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution
Posted ByTricia CarrOn In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"c6246553f2c5e8df0b4b88639ed166c4","s":"4e2d18f8a1143b93"}
