Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution
Posted ByTricia CarrOn In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"882e7fe199e66200201b449b42226b30","s":"76154eef522a13ed"}