Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution
Posted ByTricia CarrOn In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"00fe59094750f924551311bfde0dce40","s":"af3163b32ba591e1"}