- Luxury Daily - https://www.luxurydaily.com -

Swiss brands losing smartwatch war to Apple Watch, which outsold entire industry last year

Hermès edition of the Apple Watch. Image credit: Apple Hermès edition of the Apple Watch. Image credit: Apple

 

The Apple Watch outsold the entire Swiss watch industry last year, hinting at the direction younger consumers are going with always-on digital connectivity offered by smartwatches.