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Swiss watchmaker Audemars Piguet eyes ecommerce lift with Net-A-Porter deal

Audemars Piguet sees potential for increased ecommerce sales via the Net-A-Porter relationship. Image credit: Net-A-Porter Audemars Piguet sees potential for increased ecommerce sales via the Net-A-Porter relationship. Image credit: Net-A-Porter

 

Swiss watch brand Audemars Piguet has partnered with Richemont’s Net-A-Porter to sell its watches for the first time via a multibrand online-only retailer.