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Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications

The IWC chatbot by Facebook Messenger is another way to simulate online the in-store customer interaction with a salesperson. Image courtesy of IWC Schaffhausen The IWC chatbot by Facebook Messenger is another way to simulate online the in-store customer interaction with a salesperson. Image courtesy of IWC Schaffhausen

 

IWC Schaffhausen and social network Facebook have joined hands to introduce a chatbot for the launch of the Swiss watch brand’s latest Portugieser collection.