Is the Yummy uproar warranted?

Published: April 22, 2014

The “YUM” acronym has commanded a lot of attention following HSBC’s “Rise of the Yummy” report, but will this demographic alter the luxury landscape?

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Twitter, Vine, mobile and the end of attention span

Published: March 11, 2013

Not only is the average consumer’s attention span decreasing, but marketers are becoming overwhelmed with the ever-growing choices made available to them to reach customers.

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Why the mobile wallet will reign in 2013

Published: January 8, 2013

Technologies such as Google Wallet and Apple’s Passbook are replacing traditional forms of payment. With consumers increasingly becoming more comfortable making purchases both big and small, there is no doubt the mobile wallet will make an even greater splash this year.

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Are luxury marketers slacking on mobile for the holidays?

Published: December 13, 2012

Luxury marketers that have not yet incorporated geotargeted calls to action, optimized shopping capabilities or search engine optimization into their holiday mobile strategy may be out of time, but there are quick fixes to consider, experts say.

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Hugo Boss pushes third-party sales via People.com mobile ad

Published: December 10, 2012

German label Hugo Boss is pushing sales of its Bottled Night Eau de Toilette through an ad on People.com’s mobile site that leads to department store chain Nordstrom’s optimized Web site to purchase the cologne.

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