Paris is looking to increase its tourism numbers with a promotional film that tours the multifaceted city through the eyes of locals and visitors.
Too many to-the-trade designer brands have not invested in consumer-focused branding, and so have become increasingly commoditized as better-marketed brands capture market share. This is in spite of the fact that the to-the-trade brands offer better quality, superior style, longer life and performance.
British apparel and accessories label Belstaff is supporting Triumph Motorcycles at it tries to be the fastest on two wheels.
Italian jeweler Bulgari is showing its attention and support of Save the Children through a single symbolic gesture.
British fashion label Burberry’s terminated experiment of having Christopher Bailey serving as both chief creative and CEO holds lessons for others in the luxury sector.
With the first phase of the Roman Colosseum’s restoration complete, project supporter Italian apparel and accessories label Tod’s is including a global audience in the reveal.
Estée Lauder and Gucci were among the luxury brands to brush elbows with Her Majesty Queen Elizabeth II in the summer edition of Vanity Fair.
In honor of World Oceans Day on June 8, a number of brands are using their reach to raise awareness and get consumers involved in the cause.
Gucci’s Alessandro Michele is trying his hand at home furnishing design in a collaboration with shelter publication Cabana magazine.
Hudson’s Bay Company, the parent of department store chain Saks Fifth Avenue, is expanding internationally with planned store openings in the Netherlands.