Many of the branding efforts seen in the third quarter of 2016 were forward-thinking but maintained a connection to a brand’s ethos and past.
Swiss watchmaker Audemars Piguet is capturing the balance between innovation and tradition that goes into its Royal Oak Supersonnerie timepiece through sound.
Luxury Daily’s live news from July 7 – Dior rumors escalate as Maria Grazia Chiuri exits Valentino; Audemars Piguet cheers Serena Williams’ quest for milestone win; Jaguar leads by example in educational escapade; Mandarin Oriental Las Vegas organizes digital cleanse.
Swiss watchmaker Audemars Piguet is supporting Serena Williams as she vies for her seventh win at Wimbledon.
Luxury Daily’s live news from March 25 – Moynat opens first New York boutique; Audemars Piguet expresses passage of time through Art Basel collaboration; Printemps ushers in spring with floral selfies; Estée Lauder, Saks join forces to find beauty at all ages.
Swiss watchmaker Audemars Piguet is translating elements of nature and horology into art for its branded booth at the Hong Kong edition of Art Basel.
Swiss watchmaker Audemars Piguet is delving into the stories and facts behind leap day, a day that breaks the rules.
Salon International de la Haute Horlogerie in Geneva provides a platform for watchmakers to showcase their latest innovations and designs, but a number of participating exhibitors looked at this year’s show as an opportunity to reinforce heritage.
Luxury Daily’s live news from July 7 – Dolce & Gabbana pops up in Portofino to reach affluents on holiday; Chanel takes a gamble with star-studded haute couture show; Ritz-Carlton Hong Kong serves up Ferrari-inspired afternoon tea; Audemars Piguet likens watch features to wardrobe trends.
Swiss watchmaker Audemars Piguet is appealing to “bold and sophisticated” females with its promotions for its new Hand-Wound Millenary 5201 timepiece.