Today in luxury marketing – Where luxury fashion is a high-speed, high-volume business; Sonia Rykiel to shutter secondary line, lay off a quarter of staff; Nordstrom to hire fewer temporary employees for holiday season; Audi quits Le Mans to focus on electric car racing.
Consumers are increasingly expecting a seamless experience across channels, and marketers are taking note, incorporating digital touchpoints into their physical retail channels.
Video content has become a pillar of marketing, as the medium encourages engagement and provides a captivating visual perspective into a luxury brand’s ethos and inner workings.
Luxury Daily’s live news from Sept. 26 – Neiman Marcus hires CMO from Fossil; Kering shares findings on economic impact, sustainability of python farming; Bulgari aims for next generation with teen accessories ambassador; Audi dukes it out to satirize presidential race.
German automaker Audi’s new video campaign is presented as an online art gallery to celebrate the things in life that are impossible to define.
German automaker Audi has cast the ideal advocate for pilotless driving in its latest promotional film.
Today in luxury marketing – Burberry CEO sharpens focus on the brand as he prepares to hand over reins; Storytelling is key to online success for Ermenegildo Zegna, Mr Porter; VW’s Audi head questioned over emissions scandal; Starwood Capital launching Principal, a luxury hotel brand.
German automaker Audi is taking Emmy viewers on an adventure with an enticing trip to the desert as part of its sponsorship for the awards ceremony.
Luxury Daily’s live news from Sept. 2 – Karl Lagerfeld celebrates symbiotic relationship between artist and instrument; Mandarin Oriental Boston pampers students with collegiate package; Poltrona Frau unites employees in earthquake aid; Audi promotes electric plans through increased Formula E participation.
German automaker Audi is putting more resources toward Formula E team ABT Schaeffler Audi Sport as the brand ramps up its focus on electric mobility.