Tesla, Gucci, Iceland and Audi – News briefs

Published: February 24, 2017

Today in luxury marketing – Some stars will get a ride to the Oscars via this Tesla car service company; Jared Leto touts “secret project” with Gucci’s Alessandro Michele; The future of Reykjavik, Iceland: New luxury hotels and a secret billionaire hunting lodge; VW board expected to support Audi’s Stadler despite criticism over scandal.

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LVMH, Barneys, Audi and AccorHotels – Live news

Published: February 23, 2017

Luxury Daily’s live news from Feb. 22 – LVMH launches Innovation Award to give startup luxury entry point; Barneys sees more executive changes as creative director exits; Audi makes vehicles accessible to aspirational Indian audience; AccorHotels profits up 8.1pc following Fairmont Raffles acquisition.

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Versace, Ralph Lauren, Audi and Marriott International – Live news

Published: February 17, 2017

Luxury Daily’s live news from Feb. 16 – American Crime Story names final Versace cast; Ralph Lauren’s leadership evolution continues with two new hires; Audi to be title sponsor of Washington’s state-of-the-art stadium; Marriott sees profit increase, 6,000th property added after Starwood acquisition.

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Top 5 brand moments from last week

Published: February 6, 2017

Whether through social commentary or a formal farewell to a well-known model, luxury brands excel at leaving a lasting impression.

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Martin Margiela, Audi, Tamara Mellon and Kering – News briefs

Published: January 11, 2017

Today in luxury marketing – Palais Galliera to host Margiela retrospective in 2018; Audi makes Q5 a tougher rival for Mercedes GLC, Porsche Macan; Tamara Mellon goes stiletto-first into the digital future; Balenciaga ex-boss departs Kering as luxury groups continue reshuffles.

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Top 10 brand social videos of 2016

Published: December 28, 2016

Digital platforms have ushered in video marketing beyond the television, and interesting tactics are now imperative for luxury brands.

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Audi changes the game by challenging gender roles

Published: December 28, 2016

German automaker Audi is eradicating stereotypical gender roles with a video that encourages individuals and children to play with or drive whatever they want, no matter their sex.

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Top 10 luxury advertising efforts of 2016

Published: December 27, 2016

While the luxury sector is slow to take on new strategies, those that chose to be unique and innovative stood out among the rest in 2016.

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