Brands reinforced their codes through interactive digital touchpoints and a return to print.
German automaker Audi is transforming the market with the first offering of a futuristic technology.
Volkswagen-owned Audi is changing the perception of its vehicle line with an extreme new advertising campaign.
Luxury Daily’s live news from Aug. 10 – Decreasing mall traffic, reduced tourism dampen Michael Kors’ Q1 results; Waldorf Astoria opens in redeveloping San Francisco neighborhood; Audi UK ad ruled irresponsible for linking speed with excitement; Neville Jacobs turns author with photography book.
Audi UK has been ordered not to run a television commercial again in its same form after Britain’s Advertising Standards Authority found it irresponsibly depicted acceleration as a thrill.
Luxury Daily’s live news from July 21 – Designer movement persists as Peter Copping exits Oscar de la Renta; Tiffany harnesses power of celebrity to celebrate iconic designs; Holt Renfrew appoints Joe Fresh’s Mario Grauso as president; Hermès Group sales rose 7pc in H1 2016.
Luxury brands have moved beyond building followers, with social efforts today focused on engaging the communities they have already established.
Automotive group Volkswagen has reached a $10 billion class action settlement after the brand falsified emissions data on nearly half a million diesel models sold in the United States.
Over the weekend, automakers worked at full throttle to leave a lasting impression on attendees to the United Kingdom’s Goodwood Festival of Speed.
Today in luxury marketing – Casual style contributing to China’s luxury fatigue; How the chic shop: Talking luxury beauty at Fivestory; Do brands benefit from being in Kim Kardashian: Hollywood?; Audi challenges Tesla in race to extend power of electric cars.