Today in luxury marketing – Palais Galliera to host Margiela retrospective in 2018; Audi makes Q5 a tougher rival for Mercedes GLC, Porsche Macan; Tamara Mellon goes stiletto-first into the digital future; Balenciaga ex-boss departs Kering as luxury groups continue reshuffles.
Digital platforms have ushered in video marketing beyond the television, and interesting tactics are now imperative for luxury brands.
German automaker Audi is eradicating stereotypical gender roles with a video that encourages individuals and children to play with or drive whatever they want, no matter their sex.
While the luxury sector is slow to take on new strategies, those that chose to be unique and innovative stood out among the rest in 2016.
Today in luxury marketing – Cruise control: Chanel to remain in Paris for resort show; The future of fashion is mushroom leather; London’s luxury rentals are on the rise; Audi will debut Q8 SUV flagship.
Luxury Daily’s live news from Dec. 20 – Ferragamo buys remaining shares of Southeast Asian joint venture; Tag Heuer revamps retail environments via staging, sounds; Audi turns UGC into fine art; Roberto Cavalli captures spring collection against boundless backdrop.
German automaker Audi is translating a few fans’ social media posts into a more lasting medium.
Today in luxury marketing – Roberto Cavalli to lay off 50 employees in Florence; Luxury brands amp up fight against fakes and gray market goods in India; Betting on yacht owners to join the on-demand economy; Volkswagen’s bestselling Audi under microscope after EU emissions tests.
Today in luxury marketing – LVMH doesn’t need what Michael Kors is selling; Inter Parfums expects 8-10pc growth; Want to take a luxury trip? Booking sites enter the arena; VW, Audi may face higher costs to resolve emissions issues.
Today in luxury marketing – Security, protests disrupt retailers near Trump Tower on Fifth Avenue; Alibaba tops Singles’ Day record as Chinese consumers rally; Will luxury streetwear get millennials into department stores?; Audi CEO to face renewed VW emissions inquiry, says sources.