LVMH, Inter Parfums, booking sites and Audi – News briefs

Published: November 16, 2016

Today in luxury marketing – LVMH doesn’t need what Michael Kors is selling; Inter Parfums expects 8-10pc growth; Want to take a luxury trip? Booking sites enter the arena; VW, Audi may face higher costs to resolve emissions issues.

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Trump, Singles’ Day, streetwear and Audi – News briefs

Published: November 14, 2016

Today in luxury marketing – Security, protests disrupt retailers near Trump Tower on Fifth Avenue; Alibaba tops Singles’ Day record as Chinese consumers rally; Will luxury streetwear get millennials into department stores?; Audi CEO to face renewed VW emissions inquiry, says sources.

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Audi drives into the holidays, focusing on video

Published: November 2, 2016

German automaker Audi is visualizing the arrival of the winter and holiday season, exciting fans ahead of its annual sales event with an aesthetically pleasing video campaign.

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Gucci, Neiman Marcus, Audi and London Fashion Week – News briefs

Published: October 31, 2016

Today in luxury marketing – Marco Bizzarri on Gucci’s remarkable turnaround; Neiman Marcus taps enterprise app vice president as CIO; VW’s Audi warns of currency hit to sales in challenging market; British Fashion Council re-brands London Fashion Weekend, sets new venue for London Fashion Week.

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Farfetch, Sonia Rykiel, Nordstrom and Audi – News briefs

Published: October 27, 2016

Today in luxury marketing – Where luxury fashion is a high-speed, high-volume business; Sonia Rykiel to shutter secondary line, lay off a quarter of staff; Nordstrom to hire fewer temporary employees for holiday season; Audi quits Le Mans to focus on electric car racing.

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Top 10 multichannel efforts of Q3

Published: October 19, 2016

Consumers are increasingly expecting a seamless experience across channels, and marketers are taking note, incorporating digital touchpoints into their physical retail channels.

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Top 10 brand social videos of Q3

Published: October 17, 2016

Video content has become a pillar of marketing, as the medium encourages engagement and provides a captivating visual perspective into a luxury brand’s ethos and inner workings.

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Neiman Marcus, Kering, Bulgari and Audi – Live news

Published: September 27, 2016

Luxury Daily’s live news from Sept. 26 – Neiman Marcus hires CMO from Fossil; Kering shares findings on economic impact, sustainability of python farming; Bulgari aims for next generation with teen accessories ambassador; Audi dukes it out to satirize presidential race.

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