Today in luxury marketing – Some stars will get a ride to the Oscars via this Tesla car service company; Jared Leto touts “secret project” with Gucci’s Alessandro Michele; The future of Reykjavik, Iceland: New luxury hotels and a secret billionaire hunting lodge; VW board expected to support Audi’s Stadler despite criticism over scandal.
Luxury Daily’s live news from Feb. 22 – LVMH launches Innovation Award to give startup luxury entry point; Barneys sees more executive changes as creative director exits; Audi makes vehicles accessible to aspirational Indian audience; AccorHotels profits up 8.1pc following Fairmont Raffles acquisition.
German automaker Audi is teaming up with Indian self-drive car rental company Zoomcar to rethink urban mobility.
Luxury Daily’s live news from Feb. 16 – American Crime Story names final Versace cast; Ralph Lauren’s leadership evolution continues with two new hires; Audi to be title sponsor of Washington’s state-of-the-art stadium; Marriott sees profit increase, 6,000th property added after Starwood acquisition.
Whether through social commentary or a formal farewell to a well-known model, luxury brands excel at leaving a lasting impression.
Today in luxury marketing – Palais Galliera to host Margiela retrospective in 2018; Audi makes Q5 a tougher rival for Mercedes GLC, Porsche Macan; Tamara Mellon goes stiletto-first into the digital future; Balenciaga ex-boss departs Kering as luxury groups continue reshuffles.
Digital platforms have ushered in video marketing beyond the television, and interesting tactics are now imperative for luxury brands.
German automaker Audi is eradicating stereotypical gender roles with a video that encourages individuals and children to play with or drive whatever they want, no matter their sex.
While the luxury sector is slow to take on new strategies, those that chose to be unique and innovative stood out among the rest in 2016.
Today in luxury marketing – Cruise control: Chanel to remain in Paris for resort show; The future of fashion is mushroom leather; London’s luxury rentals are on the rise; Audi will debut Q8 SUV flagship.