Martin Margiela, Audi, Tamara Mellon and Kering – News briefs

Published: January 11, 2017

Today in luxury marketing – Palais Galliera to host Margiela retrospective in 2018; Audi makes Q5 a tougher rival for Mercedes GLC, Porsche Macan; Tamara Mellon goes stiletto-first into the digital future; Balenciaga ex-boss departs Kering as luxury groups continue reshuffles.

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Top 10 brand social videos of 2016

Published: December 28, 2016

Digital platforms have ushered in video marketing beyond the television, and interesting tactics are now imperative for luxury brands.

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Audi changes the game by challenging gender roles

Published: December 28, 2016

German automaker Audi is eradicating stereotypical gender roles with a video that encourages individuals and children to play with or drive whatever they want, no matter their sex.

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Top 10 luxury advertising efforts of 2016

Published: December 27, 2016

While the luxury sector is slow to take on new strategies, those that chose to be unique and innovative stood out among the rest in 2016.

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Ferragamo, Tag Heuer, Audi and Roberto Cavalli – Live news

Published: December 21, 2016

Luxury Daily’s live news from Dec. 20 – Ferragamo buys remaining shares of Southeast Asian joint venture; Tag Heuer revamps retail environments via staging, sounds; Audi turns UGC into fine art; Roberto Cavalli captures spring collection against boundless backdrop.

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Audi turns UGC into fine art

Published: December 20, 2016

German automaker Audi is translating a few fans’ social media posts into a more lasting medium.

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Roberto Cavalli, fashion fakes, yachts and Audi – News briefs

Published: December 15, 2016

Today in luxury marketing – Roberto Cavalli to lay off 50 employees in Florence; Luxury brands amp up fight against fakes and gray market goods in India; Betting on yacht owners to join the on-demand economy; Volkswagen’s bestselling Audi under microscope after EU emissions tests.

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LVMH, Inter Parfums, booking sites and Audi – News briefs

Published: November 16, 2016

Today in luxury marketing – LVMH doesn’t need what Michael Kors is selling; Inter Parfums expects 8-10pc growth; Want to take a luxury trip? Booking sites enter the arena; VW, Audi may face higher costs to resolve emissions issues.

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Trump, Singles’ Day, streetwear and Audi – News briefs

Published: November 14, 2016

Today in luxury marketing – Security, protests disrupt retailers near Trump Tower on Fifth Avenue; Alibaba tops Singles’ Day record as Chinese consumers rally; Will luxury streetwear get millennials into department stores?; Audi CEO to face renewed VW emissions inquiry, says sources.

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