Today in luxury marketing – LVMH doesn’t need what Michael Kors is selling; Inter Parfums expects 8-10pc growth; Want to take a luxury trip? Booking sites enter the arena; VW, Audi may face higher costs to resolve emissions issues.
Today in luxury marketing – Security, protests disrupt retailers near Trump Tower on Fifth Avenue; Alibaba tops Singles’ Day record as Chinese consumers rally; Will luxury streetwear get millennials into department stores?; Audi CEO to face renewed VW emissions inquiry, says sources.
NEW YORK – While autonomous driving is making its way onto the roadway, an Audi executive explained at ad:tech New York 2016 the importance of educating the consumer on these technologies to combat fear.
German automaker Audi is visualizing the arrival of the winter and holiday season, exciting fans ahead of its annual sales event with an aesthetically pleasing video campaign.
Today in luxury marketing – Marco Bizzarri on Gucci’s remarkable turnaround; Neiman Marcus taps enterprise app vice president as CIO; VW’s Audi warns of currency hit to sales in challenging market; British Fashion Council re-brands London Fashion Weekend, sets new venue for London Fashion Week.
Today in luxury marketing – Where luxury fashion is a high-speed, high-volume business; Sonia Rykiel to shutter secondary line, lay off a quarter of staff; Nordstrom to hire fewer temporary employees for holiday season; Audi quits Le Mans to focus on electric car racing.
Consumers are increasingly expecting a seamless experience across channels, and marketers are taking note, incorporating digital touchpoints into their physical retail channels.
Video content has become a pillar of marketing, as the medium encourages engagement and provides a captivating visual perspective into a luxury brand’s ethos and inner workings.
Luxury Daily’s live news from Sept. 26 – Neiman Marcus hires CMO from Fossil; Kering shares findings on economic impact, sustainability of python farming; Bulgari aims for next generation with teen accessories ambassador; Audi dukes it out to satirize presidential race.
German automaker Audi’s new video campaign is presented as an online art gallery to celebrate the things in life that are impossible to define.