A new facial recognition software could help give affluent consumers a personalized shopping service while taking the guesswork out of identifying VIP customers for retail employees.
French leather goods and scarves maker Hermès is captivating fans in a digital campaign with a symphonic video inspired by the brand’s new silver jewelry collection.
Italian fashion house Gucci is using social media channels and actor James Franco to drive interest in its new men’s fragrance.
French fashion house Chanel is renewing interest in its entry-level beauty line by promoting timeless nail polish colors in a video that translates to any language.
Jeweler Tiffany & Co. pushed its ‘20s-inspired jewelry lines through advertisements on The New York Times’ desktop and mobile sites on the day that Baz Luhrmann’ “The Great Gatsby” hit theaters.
London department store Harrods is looking to boost traffic and sales on its ecommerce site today through the “Opening Night” online event that kicks off its summer campaign.
Executives from B Culture Media, McCann Worldgroup’s MRM, Pandemic Labs and Style Coalition who spoke during a Luxury Daily webinar said that having a branded strategy before beginning a social campaign is imperative to having a successful social media presence.
Jeweler Tiffany & Co. is revealing pieces from its 2013 Blue Book Collection exclusively to its Facebook community in a daily campaign.
Fine jewelry maker David Yurman is leveraging the brand’s presence on mobile-social application Instagram by incorporating customer images into its spring collections push.
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.