While Black Friday has been traditionally one of the biggest, if not the biggest, shopping days for retailers, this year saw online retailers overshadow bricks-and-mortar stores in terms of revenue growth.
As the frenzied holiday season begins, traditional retailers are reaping profits from increased traffic from over-the-top Black Friday deals, but for travel brands Cyber Monday is the day that wins out.
Online retailer Net-A-Porter is taking a charitable approach to Black Friday participation.
While Singles’ Day catches the eye of most luxury retailers rather than Black Friday deals, those that continue to skip the discount-focused day will miss out, as even affluent consumers still appreciate a good deal.
So you have a lot of data about your app users. Now what? Here are three in-app marketing strategies you can implement before Black Friday to help drive foot-traffic to your stores.
November and December drive 30 percent more revenue for online retailers than during non-holiday months, with the days from Black Friday through Christmas specifically generating 50 percent to 100 percent more revenue than non-holidays.
Mobile wallet platforms did not fare well during this year’s Black Friday retail frenzy, most likely due to do inconsistency with retailers and consumer use, with Apple Pay at its lowest usage rate and PayPal being used more than others, according to a report from InfoScout.
Luxury Daily’s live news from Dec. 2 – Hublot boosts Latin American relations with latest artist collaboration; Yoox Net-A-Porter Group sees Black Friday sales spike 82pc; Donatella Versace creates own Instagram account to share thoughts, insights; Stuart Weitzman evokes effortless confidence in spring 2016 campaign.
Online fashion retailer Yoox Net-A-Porter Group had a record-breaking Thanksgiving holiday weekend with its highest sales days to date.
With Black Friday fever in the air, it can be tempting for luxury brands to try to capitalize on the rush of traffic to retail stores post-Thanksgiving.