Luxury marketers used social media to break down the barrier between consumer and brand, forging deeper connections with fans in the process.
German automaker BMW has now released specs for its new 5 Series, which is seeing its first redesign in six years, but the official launch was overshadowed by an early online leak.
Today in luxury marketing – Luxury project along the High Line reaches for new heights; Spanish luxury porcelain designer Lladro said to eye stake sale; How see-now, buy-now is rewiring creativity; Toyota, BMW, Allianz ink data-sharing deal with autonomous startup Nauto.
German automaker BMW is taking a page from Hollywood and rebooting its celebrity-packed action film series, located online.
Luxury Daily’s live news from Sept. 16 – Nordstrom expands Canadian presence with Toronto opening; Tod’s goes under the needle to fete remodeled London store; BMW integrates voice control through Alexa connectivity; Christian Louboutin pays homage to Paris in Le Bon Marché pop-up.
German automaker BMW is enabling owners to operate functions of their vehicles from inside their homes by integrating Amazon’s Alexa voice service.
German automaker BMW is augmenting visibility for this year’s Paralympics through a series of sponsorship activations on Snapchat.
Today in luxury marketing – Moda Operandi: A haven for the haves; Jimmy Choo co-founder sues shoe company alleging boycott; BMW bosses to skip Paris show to thrash out electric car strategy; Luxury clubs closed in China amid graft crackdown.
Today in luxury marketing – Marc Jacobs moves show time and venue; Luxury spending slump hit Chanel’s 2015 profit and sales; Here’s how shoppable video will (finally) work; BMW plans a coupe to put boring 7-Series back in luxury race.
German automaker BMW is urging consumers to skip the wait for an electric vehicle with two new television spots.