Luxury Daily’s live news from Jan. 17 – Tiffany brings Reed Krakoff on full-time after Francesca Amfitheatrof steps down; Trump pressures BMW with 35pc export tax for Mexican-built models; Luxottica, Essilor’s $49B merger naturally complementary for sector growth; Burberry sees “authentic British attitude” in Iris Law.
German automaker BMW may have to pay a 35 percent border tax on vehicles exported from a Mexican manufacturing plant to the United States.
Today in luxury marketing – Bernard Arnault meets with President-Elect Donald Trump; Harrods demonstrators block doorways during tips protest at store; Luxury yacht makers shrug off Brexit vote; BMW loses luxury-car crown to Mercedes as 2017 headwinds rise.
German automaker BMW is bringing its vehicles closer to consumers with a new augmented reality platform as part of its ongoing strategy to provide more information to interested customers wherever they are.
German automaker BMW is looking to make the driving experience more personal and emotional as it designs further connectivity between owner and car.
Digital platforms have ushered in video marketing beyond the television, and interesting tactics are now imperative for luxury brands.
While the luxury sector is slow to take on new strategies, those that chose to be unique and innovative stood out among the rest in 2016.
Today in luxury marketing – Report: Tom Ford eyeing new product categories; Luxury goods feature in UK accord for South Korea trade talks; Marriott now has 8 luxury hotel brands it needs to somehow define individually; BMW shakes up US ad agency work.
Today in luxury marketing – Chloé said eyeing senior Louis Vuitton designer; Alexander Hamilton has invaded the luxury autograph market; BMW teams with IBM’s Watson on driver-assist technology; Why Zegna is getting into the sheep farm business.
Today in luxury marketing – Small leather goods stoke Louis Vuitton’s “speedy” recovery; Turkish-Arab investors to spend $322M on luxury Greek resort; BMW says 120 vehicles damaged in South Carolina train derailment; Michelle Obama’s Gucci dress may have a hidden political message.