Today in luxury marketing – Chanel plots Year of Gabrielle; BMW, Mobileye in deal to collect map data for self-driving cars; Secrets of success from 1OAK, the $250M nightclub; Nigeria: Africa gets ready for its first luxury ecommerce platform.
Italian automaker Ferrari is one of the few luxury brands to have increased production, and therefore revenue, without sacrificing its exclusivity, according to Brand Finance.
Today in luxury marketing – Neiman Marcus realizes what it’s missing with plus-size shoppers; “Made in the USA” is a tough promise for luxury brands to make; BMW, Porsche face fuel economy probes in South Korea; Worlds collide as Oscar de la Renta and Monse combine in New York.
As behavior and society evolves, brands must readily adapt to reach consumers by cause, interest and sentiment.
Luxury Daily’s live news from Feb. 7 – Nordstrom taps Petra Collins for spring brand campaign; Is Kanye West’s creative director headed to Givenchy?; BMW accelerates Selfridges’ sustainability efforts via electric chauffeur service; Michael Kors shows long-term optimism despite current challenges.
British department store chain Selfridges is inspiring consumers to be sustainable in aspects of their lives beyond its in-store merchandise through a collaboration with BMW.
Today in luxury marketing – Helen Brocklebank named CEO of Walpole; Bernie Sanders on being a Balenciaga muse; The airport lounge scene: What you get and how to get in; BMW shores up leadership as US sales sag.
Today in luxury marketing – A day of reckoning for American department stores?; Kering chief joins industry protests over Trump immigration ban; Travel megatrends 2017: The new luxury is defined by small brands and big stories; BMW says will stick to investment plans despite Trump threats.
Brands extended their offerings, whether making made-to-order more accessible or targeting a new age group.
Today in luxury marketing – British Vogue seeks applicants for Alexandra Shulman’s job; Louis Vuitton’s Sloane Street store robbed; BMW details plan to build X1 at Dutch contract manufacturer; Luxury home sales continued to slump in the fourth quarter.