German automaker BMW is at the start of what could be a dramatic shift in the television advertising industry by allowing users to interact through their remote controls.
Today in luxury marketing – Patrizio Bertelli talks Prada and politics; Will fashion or art get top billing at Basel Miami?; Birthday at Burberry? Luxury brands add personal services; BMW launches Indonesian-made sedans in luxury push.
Today in luxury marketing – Gilt goes cruising; Luxury industry can’t count on China’s reverse Silk Road; BMW, Porsche face sales ban on some models in South Korea; Swiss watchmaker Breitling said to be considering a sale.
Today in luxury marketing – Céline adds senior executive for accessories; Why Montage Beverly Hills has been ranked the top luxury hotel in Los Angeles two years in a row; BMW, Baidu end joint project on self-driving cars; Nordstrom’s big department store bet.
Today in luxury marketing – Moschino drives Aeffe profits in 9-month period; One-quarter of landlords at Manhattan’s luxury rentals offering sweeteners; Daimler promotes Wagener to new role of chief design officer; What Trump’s win means for the luxury industry in China.
Luxury Daily’s live news updates from Oct. 28 – DFS reacts to growing mobile payment demand with expanded Alipay acceptance; Baccarat puts focus on gifting in holiday pop-up; Peninsula teams with Crystal for $159K aircruise; BMW extends on-demand mobility presence to India.
German automaker BMW’s Indian subsidiary is partnering with the nation’s popular transportation application Ola on a luxury service, part of its plan to capture a share of the on-demand mobility trend.
Luxury marketers used social media to break down the barrier between consumer and brand, forging deeper connections with fans in the process.
German automaker BMW has now released specs for its new 5 Series, which is seeing its first redesign in six years, but the official launch was overshadowed by an early online leak.
Today in luxury marketing – Luxury project along the High Line reaches for new heights; Spanish luxury porcelain designer Lladro said to eye stake sale; How see-now, buy-now is rewiring creativity; Toyota, BMW, Allianz ink data-sharing deal with autonomous startup Nauto.