Tiffany, BMW, Luxottica and Burberry – Live news

Published: January 18, 2017

Luxury Daily’s live news from Jan. 17 – Tiffany brings Reed Krakoff on full-time after Francesca Amfitheatrof steps down; Trump pressures BMW with 35pc export tax for Mexican-built models; Luxottica, Essilor’s $49B merger naturally complementary for sector growth; Burberry sees “authentic British attitude” in Iris Law.

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Bernard Arnault, Harrods, yachts and BMW – News briefs

Published: January 10, 2017

Today in luxury marketing – Bernard Arnault meets with President-Elect Donald Trump; Harrods demonstrators block doorways during tips protest at store; Luxury yacht makers shrug off Brexit vote; BMW loses luxury-car crown to Mercedes as 2017 headwinds rise.

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BMW shares plans for future mobility at CES

Published: January 5, 2017

German automaker BMW is looking to make the driving experience more personal and emotional as it designs further connectivity between owner and car.

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Top 10 brand social videos of 2016

Published: December 28, 2016

Digital platforms have ushered in video marketing beyond the television, and interesting tactics are now imperative for luxury brands.

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Top 10 luxury advertising efforts of 2016

Published: December 27, 2016

While the luxury sector is slow to take on new strategies, those that chose to be unique and innovative stood out among the rest in 2016.

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Tom Ford, trade, Marriott and BMW – News briefs

Published: December 20, 2016

Today in luxury marketing – Report: Tom Ford eyeing new product categories; Luxury goods feature in UK accord for South Korea trade talks; Marriott now has 8 luxury hotel brands it needs to somehow define individually; BMW shakes up US ad agency work.

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Chloé, Alexander Hamilton, BMW and Ermenegildo Zegna – News briefs

Published: December 16, 2016

Today in luxury marketing – Chloé said eyeing senior Louis Vuitton designer; Alexander Hamilton has invaded the luxury autograph market; BMW teams with IBM’s Watson on driver-assist technology; Why Zegna is getting into the sheep farm business.

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Louis Vuitton, Greece, BMW and Michelle Obama – News briefs

Published: December 7, 2016

Today in luxury marketing – Small leather goods stoke Louis Vuitton’s “speedy” recovery; Turkish-Arab investors to spend $322M on luxury Greek resort; BMW says 120 vehicles damaged in South Carolina train derailment; Michelle Obama’s Gucci dress may have a hidden political message.

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