Luxury Daily’s live news from Oct. 26 – Hugo Boss reportedly moving focus away from luxury; Barneys publishes first book in 93-year history; Trump brand has become more toxic following vulgar remarks: Brand Keys; Christie’s sparks UGC participation with outdoor display.
British fashion label Burberry is reaffirming its affinity for music by retailing a limited-edition box set of Elton John records.
Luxury Daily’s live news from Oct. 21 – Consuelo Castiglioni exits Marni for personal reasons; Schumacher heightens brand awareness via fabric magazine covers; Met’s Costume Institute to honor “anti-fashion” in 2017 gala theme; Marc Newson, Jaeger-LeCoultre update Atmos Clock to icon of style.
After a day of rumors suggesting a merger between British heritage brand Burberry and U.S. fashion label Coach, sources have come out denying an acquisition.
Luxury Daily’s live news from Oct. 18 – Burberry retail revenue up 2pc in H1; Marriott, Starwood extend rewards flexibility to loyalty credit cards; Ralph Lauren highlights trend transcendent fashions in portraiture; Coldwell Banker ramps up luxury Previews program with global focus.
The devaluation of the pound boosted Burberry’s United Kingdom sales in the first half of the fiscal year by 30 percent.
As the boundaries between digital and social platforms continue to intersect, brands have worked to seamlessly integrate both mediums for a winning formula of consumer engagement.
Luxury marketers used social media to break down the barrier between consumer and brand, forging deeper connections with fans in the process.
Today in luxury marketing – LVMH says no way will it do business with Amazon; Christopher Bailey readies Burberry for a see-now, buy-now future; Ultra-affluent working women driving India’s $9B luxury market; Luxury car sales rise in Japan.
Today in luxury marketing – Burberry CEO sharpens focus on the brand as he prepares to hand over reins; Storytelling is key to online success for Ermenegildo Zegna, Mr Porter; VW’s Audi head questioned over emissions scandal; Starwood Capital launching Principal, a luxury hotel brand.