Today in luxury marketing – Burberry CEO sharpens focus on the brand as he prepares to hand over reins; Storytelling is key to online success for Ermenegildo Zegna, Mr Porter; VW’s Audi head questioned over emissions scandal; Starwood Capital launching Principal, a luxury hotel brand.
Luxury Daily’s live news from Sept. 19 – Marc Jacobs seeks to rectify public’s claim of cultural appropriation; Yoox continues ecommerce innovation via geolocation tactics; Moynat crafts mobile art gallery from leather steamer trunk; Barneys, Burberry team for see-now, buy-now capsule moments after runway debut.
Department store chain Barneys New York is among the first retailers to immediately offer British fashion house Burberry’s first direct-to-consumer collection.
British apparel and accessories label Burberry is promoting its first full, direct-to-consumer runway presentation with consumer activation touchpoints found across social media channels.
French department store chain Printemps is letting consumers take home a piece of its recent holiday window displays through a charity auction in partnership with Christie’s.
A number of fashion brands are hoping to facilitate a direct connection to consumers who are searching for related information on Google.
Brands expanded their horizons, venturing into new selling methods or exploring new worlds.
Luxury Daily’s live news from Aug. 22 – Burberry launches sensual scent with stormy campaign; Saks helps consumers embrace business’ modern dress code; Jaguar reacts to consumer needs with multichannel car shopping; Lancôme brings customized cosmetic experience to additional US markets.
British fashion label Burberry is using its first Snapchat lens to debut its latest fragrance for women.
British fashion house Burberry is offering a taste of its straight-to-consumer collection ahead of its runway debut Sept. 19.