Burberry, ecommerce, Audi and luxury hotels – News briefs

Published: September 21, 2016

Today in luxury marketing – Burberry CEO sharpens focus on the brand as he prepares to hand over reins; Storytelling is key to online success for Ermenegildo Zegna, Mr Porter; VW’s Audi head questioned over emissions scandal; Starwood Capital launching Principal, a luxury hotel brand.

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Marc Jacobs, Yoox, Moynat and Barneys New York – Live news

Published: September 20, 2016

Luxury Daily’s live news from Sept. 19 – Marc Jacobs seeks to rectify public’s claim of cultural appropriation; Yoox continues ecommerce innovation via geolocation tactics; Moynat crafts mobile art gallery from leather steamer trunk; Barneys, Burberry team for see-now, buy-now capsule moments after runway debut.

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Burberry, Saks, Jaguar and Lancôme – Live news

Published: August 23, 2016

Luxury Daily’s live news from Aug. 22 – Burberry launches sensual scent with stormy campaign; Saks helps consumers embrace business’ modern dress code; Jaguar reacts to consumer needs with multichannel car shopping; Lancôme brings customized cosmetic experience to additional US markets.

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