Luxury Daily’s live news from Aug. 22 – Burberry launches sensual scent with stormy campaign; Saks helps consumers embrace business’ modern dress code; Jaguar reacts to consumer needs with multichannel car shopping; Lancôme brings customized cosmetic experience to additional US markets.
British fashion label Burberry is using its first Snapchat lens to debut its latest fragrance for women.
British fashion house Burberry is offering a taste of its straight-to-consumer collection ahead of its runway debut Sept. 19.
To stand out from the rest, auction houses, watchmakers and fashion brands all showcased the engagement capabilities inherent to new media.
British heritage brand Burberry is demonstrating the importance of beauty personalization as it introduces its latest mascara.
Today in luxury marketing – Chloé takes Port Eliot; French tourism falls victim to terror attacks; Report reveals China’s luxury market back to “rational growth”; Burberry puts more emphasis on the Chinese market as it buys up its remaining retail operation stakes.
Luxury Daily’s live news from July 28 – Roberto Cavalli taps ex-Versace CEO for redevelopment plan; Burberry sends cease and desist letter to rapper; Moncler welcomes new investors to spur growth; Gucci drives Kering’s H1 revenue gains, despite European decline.
British fashion house Burberry has filed a lawsuit against a rapper for the use of its intellectual property.
The fashion industry is facing disruption, with heritage brands trying to navigate an increasingly fragmented runway calendar.
Marketers in the luxury beauty and fragrance sector have turned to today’s technologies to capture the attention of consumers.