Omega, Nordstrom, Chanel and Hearst – Live news

Published: January 11, 2017

Luxury Daily’s live news from Jan. 10 – Omega leverages Instagram for limited-edition purchase path; Nordstrom strengthens omnichannel objectives via new innovation executive; Chanel taps former CFO for beauty position; Hearst will implement new strategies to keep momentum going in 2017.

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Chanel, Mercedes, Chloé and luxury gyms – News briefs

Published: January 6, 2017

Today in luxury marketing – Pharrell Williams adds handbag campaign to Chanel duties; Mercedes reclaims luxury car sales throne; No comment from Chloé on Clare rumors; The case against luxury gyms like SoulCycle.

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Top 10 luxury advertising efforts of 2016

Published: December 27, 2016

While the luxury sector is slow to take on new strategies, those that chose to be unique and innovative stood out among the rest in 2016.

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Top 5 brand moments from last week

Published: December 27, 2016

While many brands focused on efforts dedicated to last-minute holiday gift pushes, others in the luxury sector looked forward toward new beginnings and technologies of the future.

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Gucci is 2016 Luxury Marketer of the Year

Published: December 16, 2016

Italian fashion label Gucci is Luxury Daily’s 2016 Luxury Marketer of the Year for its revamped advertising image under the creative direction of Alessandro Michele.

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