Today in luxury marketing – Marc Jacobs moves show time and venue; Luxury spending slump hit Chanel’s 2015 profit and sales; Here’s how shoppable video will (finally) work; BMW plans a coupe to put boring 7-Series back in luxury race.
French atelier Chanel is beginning its story with Willow Smith by featuring the youthful ambassadress in an eyewear effort for fall/winter 2016-17.
Gabrielle “Coco” Chanel is the subject of a new biography that tells the late designer’s life story through colorful illustrations.
Luxury Daily’s live news from Aug. 17 – Boodles spurs awareness among refined sharpshooters; Rolls-Royce packs a picnic as it says farewell to Phantom Coupe; Chanel shares farm-to-fragrance narrative in Grasse; Fairmont offers Vancouver concert experience to introduce new suites.
French atelier Chanel is transporting consumers to the source of its fragrances’ ingredients with a digital foray to Grasse, France.
French fashion label Chanel has edged out Louis Vuitton as the most reputable brand, according to a global analysis performed by Brandwatch Analytics.
As a response to growing interest in vintage handbags, Baghunter has introduced a concierge service to assist consumers in locating and purchasing hard-to-come-by handbags.
NEW YORK – Senior executives from Cartier, Carolina Herrera and Chanel as well as a former intern at Van Cleef & Arpels stressed the importance of retail internships at a Luxury Education Foundation luncheon panel July 21 titled “From Retail Internships to the C-Suite” and addressed to graduating MBAs from Columbia Business School.
Today in luxury marketing – A leather tote that’s luxuriously ripped; How Aquazzura built a business by making sensible shoes sexy; Chanel invests in four French silk companies; Hilton may bring its luxury brands Waldorf Astoria and Curio-A to India.
Marketers in the luxury beauty and fragrance sector have turned to today’s technologies to capture the attention of consumers.