French atelier Chanel walks viewers through the history of the brand’s relationship to the camellia flower from the perspective of the flower itself for its latest Inside Chanel video installment.
Today in luxury marketing – Experts warn luxury Arctic cruises of Titanic-style disaster; The story of Chanel’s petites mains; Blue is the color: Diamond ring could fetch $25M; Jean-Claude Biver exclusive interview: “It’s time again to push forward in China.”
Today in luxury marketing – Louis Vuitton luxury goes futuristic at Paris Fashion Week; Charting the future of Chanel; How Kering built a startup to disrupt the eyewear market; Alber Elbaz receives a French honor and a crowd’s cheers.
French atelier Chanel is investigating paradoxes in a mixed media push on Instagram as it works to introduce N°5 L’Eau.
French couture house Christian Dior is one of many classic fashion labels bringing its history to light in modern ways with online video.
French atelier Chanel is celebrating female creativity through a collaborative art project launched in partnership with i-D magazine.
Luxury brands should continue to push their social media strategies to combat the pervasiveness of Amazon, as it maintains the highest mentioned brand passion, according to a report by NetBase.
Luxury Daily’s live news from Sept. 13 – Purdey maintains tradition in luggage collection debut; Tiffany hires new CFO to mitigate financial troubles; Estée Lauder touts Victoria Beckham collaboration on NYFW runway; Chanel fetes Ritz Paris’ reopening with upcoming runway show.
Drawing inspiration from its founder’s life, French atelier Chanel will host its annual Metiers d’Art collection presentation close to home at the recently renovated Hotel Ritz Paris.
Luxury Daily’s live news from Sept. 7 – Fragrance Du Bois aims for 200 boutiques by 2020; Chanel spurs individualized jewelry styling at Bergdorf Goodman pop-up; Sotheby’s ups Web access points in China via localized alliance; Johnnie Walker House amplifies Asian footprint with China, South Korea openings.