Luxury Daily’s live news from Jan. 10 – Omega leverages Instagram for limited-edition purchase path; Nordstrom strengthens omnichannel objectives via new innovation executive; Chanel taps former CFO for beauty position; Hearst will implement new strategies to keep momentum going in 2017.
French fashion house Chanel has hired from within to fill its vacant U.S. beauty chief position.
Today in luxury marketing – Pharrell Williams adds handbag campaign to Chanel duties; Mercedes reclaims luxury car sales throne; No comment from Chloé on Clare rumors; The case against luxury gyms like SoulCycle.
France’s Chanel is exploring the anti-aging secrets of three far-flung populations with a shared claim.
While the luxury sector is slow to take on new strategies, those that chose to be unique and innovative stood out among the rest in 2016.
While many brands focused on efforts dedicated to last-minute holiday gift pushes, others in the luxury sector looked forward toward new beginnings and technologies of the future.
Today in luxury marketing – Cruise control: Chanel to remain in Paris for resort show; The future of fashion is mushroom leather; London’s luxury rentals are on the rise; Audi will debut Q8 SUV flagship.
French couture house Chanel is playing off the positioning of its Boy.Friend timepiece as a woman’s companion with a playful effort.
Italian fashion label Gucci is Luxury Daily’s 2016 Luxury Marketer of the Year for its revamped advertising image under the creative direction of Alessandro Michele.
Handbags designed by Italy’s Gucci edged out French atelier Chanel as a must-have among affluent Chinese women, according to a survey conducted by RBC Capital Markets.