Marketers in the luxury beauty and fragrance sector have turned to today’s technologies to capture the attention of consumers.
Articles Tagged ‘Chanel’
French fashion house Chanel is delving into the dominant properties of red as it launches its first cosmetic collection designed by global creative makeup and color designer Lucia Pica.
Today, despite the hefty price tags for goods and services often associated with the industry, luxury brands strive to be inclusive for all consumers, whether the medium be print, digital or through restoration works.
The second quarter of 2016 saw video advertising advance as native content began to formally take hold of the industry.
French couture house Chanel is harvesting consumer attention through an eye-catching street art installation.
Today in luxury marketing – US stocks tumble, dollar and gold rise on Brexit worries; Who wants to buy into Isabel Marant?; Willow Smith lands Chanel eyewear campaign; US luxury home prices rising at half the pace of lower end.
Luxury Daily’s live news from June 17 – YSL teases upcoming ad campaign by Anthony Vaccarello; Chanel heads to Studio Chance for fragrance casting call; Loewe shows dedication to art, culture at second annual Ibiza Summer Shop; Audi tests gamers’ endurance in 24-hour video game racing challenge.
French atelier Chanel is encouraging consumers to take a chance in a new video effort for the Chance fragrance range.
In the last six years alone, Chanel handbags have increased in value by more than 70 percent, according to a new report by Baghunter.
Luxury Daily’s live news from June 13 – Chanel founder’s love story used as inspiration for unisex fragrance; Fairmont continues to bee sustainable, expands apiary program; Brands exclaim #LoveIsLove after Orlando shooting; Calvin Klein hints Raf Simons to join brand in coming months.