French fashion label Chanel is proving that its founder’s progressive spirit still rings true today in its latest chapter of Inside Chanel.
Today in luxury marketing – Chanel plots Year of Gabrielle; BMW, Mobileye in deal to collect map data for self-driving cars; Secrets of success from 1OAK, the $250M nightclub; Nigeria: Africa gets ready for its first luxury ecommerce platform.
Today in luxury marketing – Safilo Group partners with Seeone for distribution in South Korea; Schiaparelli’s Hollywood comeback; These luxury home mainstays may be gone in 20 years; Karl Lagerfeld reinvents the Power Woman at Chanel Couture.
Luxury Daily’s live news from Jan. 20 – Emanuele Farneti named editor in chief of Vogue Italia, L’Uomo Vogue; Harrods to let waitstaff keep 100pc of tips received; Ferragamo explores Sicily’s natural beauty for spring/summer 2017; Chanel stages martial arts duel to pinpoint J12 favorite.
French atelier Chanel is dueling it out to determine which of the J12 ceramic timepiece variations will win out over the other.
Luxury Daily’s live news from Jan. 10 – Omega leverages Instagram for limited-edition purchase path; Nordstrom strengthens omnichannel objectives via new innovation executive; Chanel taps former CFO for beauty position; Hearst will implement new strategies to keep momentum going in 2017.
French fashion house Chanel has hired from within to fill its vacant U.S. beauty chief position.
Today in luxury marketing – Pharrell Williams adds handbag campaign to Chanel duties; Mercedes reclaims luxury car sales throne; No comment from Chloé on Clare rumors; The case against luxury gyms like SoulCycle.
France’s Chanel is exploring the anti-aging secrets of three far-flung populations with a shared claim.
While the luxury sector is slow to take on new strategies, those that chose to be unique and innovative stood out among the rest in 2016.