Chanel, BMW, 1OAK and Nigeria – News briefs

Published: February 22, 2017

Today in luxury marketing – Chanel plots Year of Gabrielle; BMW, Mobileye in deal to collect map data for self-driving cars; Secrets of success from 1OAK, the $250M nightclub; Nigeria: Africa gets ready for its first luxury ecommerce platform.

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Safilo, Schiaparelli, luxury homes and Chanel – News briefs

Published: January 25, 2017

Today in luxury marketing – Safilo Group partners with Seeone for distribution in South Korea; Schiaparelli’s Hollywood comeback; These luxury home mainstays may be gone in 20 years; Karl Lagerfeld reinvents the Power Woman at Chanel Couture.

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Vogue Italia, Harrods, Ferragamo and Chanel – Live news

Published: January 23, 2017

Luxury Daily’s live news from Jan. 20 – Emanuele Farneti named editor in chief of Vogue Italia, L’Uomo Vogue; Harrods to let waitstaff keep 100pc of tips received; Ferragamo explores Sicily’s natural beauty for spring/summer 2017; Chanel stages martial arts duel to pinpoint J12 favorite.

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Omega, Nordstrom, Chanel and Hearst – Live news

Published: January 11, 2017

Luxury Daily’s live news from Jan. 10 – Omega leverages Instagram for limited-edition purchase path; Nordstrom strengthens omnichannel objectives via new innovation executive; Chanel taps former CFO for beauty position; Hearst will implement new strategies to keep momentum going in 2017.

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Chanel, Mercedes, Chloé and luxury gyms – News briefs

Published: January 6, 2017

Today in luxury marketing – Pharrell Williams adds handbag campaign to Chanel duties; Mercedes reclaims luxury car sales throne; No comment from Chloé on Clare rumors; The case against luxury gyms like SoulCycle.

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Top 10 luxury advertising efforts of 2016

Published: December 27, 2016

While the luxury sector is slow to take on new strategies, those that chose to be unique and innovative stood out among the rest in 2016.

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