Today in luxury marketing – Making sense of pre-fall: What retailers say; Expect experimental evolution, not revolution, at Valentino; Karl Lagerfeld on why fashion rivals who don’t draw their own designs are “fake intellectuals”; $2.6M worth of fake luxury watches seized in Puerto Rico.
While Amazon continues to grow, its penetration into the most affluent households has decreased over the past year, according to new research from the Shullman Research Center.
Today in luxury marketing – Counterfeit beauty products are on the rise, according to ICE; Tiffany’s “old-world luxury” fails to charm millennials; Women pilots say Breitling watch company behind the times; Alberta Ferretti joins couture schedule.
In 2015 Italian fashion house Salvatore Ferragamo curbed the distribution of nearly 25,000 knock-off goods from China due to successful anti-counterfeiting measures.
Almost a quarter of online shoppers have been duped into buying counterfeit goods, according to a new report by MarkMonitor.
Today in luxury marketing – Burberry, Hermès signal US slowdown on heels of Asian slump; Gucci, YSL, others suing Alibaba back down on mediation threat; German luxury brands Porsche, Mercedes-Benz and Mini rule the car-buying process; Chanel sets beauty store in Paris’ Marais District.
This year a number of luxury brands and retailers have begun to take action against the increasingly important problem of counterfeit goods in China.
Today in luxury marketing – Aston Martin looks at more than 10 sites for new factory; Anya Hindmarch’s luxury sticker success; Michael Kors targets landlords with counterfeiting suit; Gucci owner calls for Hong Kong rent cuts as market wilts.
Online counterfeiting haunts luxury brands as consumers mistakenly purchase knock-off goods and dealers make money off the naivety of the buyer.
Beauty and health product counterfeiters are using cunning tactics such as infringed product and factory images and manipulated feedback ratings to dupe consumers and jeopardize brand equity, according to a new study by anti-counterfeiting and brand protection agency OpSec Security.