Smartphones influence 84pc of millennials shopping in stores: report

Published: August 16, 2016

Retailers should stop thinking of mobile as a disruptor but instead embrace it to help usher in sales by making the shopper’s journey more efficient, as 34 percent of consumers leverage devices in-store for product information, according to new insights from Alliance Data.

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Tailor social strategy to one stage in customer journey: Forrester exec

Published: November 9, 2012

NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.

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