QR codes are becoming increasingly present in mainstream advertising, allowing luxury brands an opportunity to enhance their traditional advertising strategies.
The best way for a brand to optimize its email marketing is to create different versions for both a desktop computer and a mobile platform, as well as customize content for mobile users.
Email is a common way that luxury brands push products, introduce deals and generally interact with customers, but those that do not optimize their emails for mobile devices are missing out on transactions, per an expert.
Mobile-based email saw an increase of 36 percent over the course of one year, indicating that luxury brands should be optimizing their campaigns so that they render adequate experiences for affluent consumers using smartphones.
Chanel is using email marketing to introduce and promote its spring collection to opted-in consumers via a stunning Flash-based journey into the Chanel Window World. But looks can be deceiving.