As the new year is still fresh, brands focused on reinvention, from rethinking the advertising campaign to a revamped look.
U.S. fashion label Diane von Furstenberg is ushering in its new creative direction with a new logo and updated Web site.
Today in luxury marketing – Paolo Riva resigns as CEO of Diane von Furstenberg; Swarovski forum details China’s growth cities, multibrand potential; New York residents dump Trump from luxury flats; Luxury market sees no post-election uptick.
U.S. fashion label Diane von Furstenberg is going dollar-for-dollar with philanthropic consumers to fight against homelessness among women.
SAN FRANCISCO – Changes in the retail world are forcing brands to focus on how they relate their story, according to panelists at the Financial Times’ Business of Luxury Summit on May 24.
U.S. fashion label Diane von Furstenberg is establishing new creative oversight with the appointment of designer Jonathan Saunders as its chief creative officer.
U.S. fashion label Diane von Furstenberg is prompting women to be themselves in an uplifting spring/summer 2016 campaign.
Ridesharing service Uber is turning its drivers into elves with a five-day giveaway of free fashionable treats for consumers.
Today in luxury marketing: Joel Horowitz exits DVF; Stella McCartney launches copyright lawsuit; Lane Crawford and other high-end stores are getting personal in their battle against online shopping sites; Alber Elbaz: The Lanvin manifesto.
Social media efforts in the third quarter of 2015 ranged from playful and creative to improvements on standard uses, with newer platforms dominating.