Top 5 brand moments from last week

Published: January 17, 2017

As the new year is still fresh, brands focused on reinvention, from rethinking the advertising campaign to a revamped look.

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DVF, Swarovski, Trump and real estate – News briefs

Published: November 18, 2016

Today in luxury marketing – Paolo Riva resigns as CEO of Diane von Furstenberg; Swarovski forum details China’s growth cities, multibrand potential; New York residents dump Trump from luxury flats; Luxury market sees no post-election uptick.

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DVF, Stella McCartney, retail in China and Lanvin – News briefs

Published: October 12, 2015

Today in luxury marketing: Joel Horowitz exits DVF; Stella McCartney launches copyright lawsuit; Lane Crawford and other high-end stores are getting personal in their battle against online shopping sites; Alber Elbaz: The Lanvin manifesto.

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Top 10 luxury brand social marketers of Q3

Published: October 7, 2015

Social media efforts in the third quarter of 2015 ranged from playful and creative to improvements on standard uses, with newer platforms dominating.

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