SAN FRANCISCO – Changes in the retail world are forcing brands to focus on how they relate their story, according to panelists at the Financial Times’ Business of Luxury Summit on May 24.
Articles Tagged ‘Diane von Furstenberg’
U.S. fashion label Diane von Furstenberg is establishing new creative oversight with the appointment of designer Jonathan Saunders as its chief creative officer.
U.S. fashion label Diane von Furstenberg is prompting women to be themselves in an uplifting spring/summer 2016 campaign.
Ridesharing service Uber is turning its drivers into elves with a five-day giveaway of free fashionable treats for consumers.
Today in luxury marketing: Joel Horowitz exits DVF; Stella McCartney launches copyright lawsuit; Lane Crawford and other high-end stores are getting personal in their battle against online shopping sites; Alber Elbaz: The Lanvin manifesto.
Social media efforts in the third quarter of 2015 ranged from playful and creative to improvements on standard uses, with newer platforms dominating.
U.S. fashion label Diane von Furstenberg is rewarding loyal viewers of its branded reality show “House of DVF” with a giveaway of a custom branded Fiat during the finale.
Luxury Daily’s live news from Aug. 7 – Jimmy Choo taps Sky Ferreira as latest representative for fragrance; Peninsula partners with Dr. Dre to provide complimentary headphones; Porsche delivers more than 20K vehicles, reports significant growth; DVF challenges consumers with mission in new Instagram contest.
U.S. fashion label Diane von Furstenberg is inviting consumers to join its team of secret agents with a new social contest as part of the brand’s fall campaign.
U.S. fashion label Diane von Furstenberg is showing its “sexy, mysterious, alluring” side with a fall campaign that explores the multifaceted appeal of its consumer.