Articles Tagged ‘Diane von Furstenberg’


Changing consumer behavior amplifies importance of brand identity

May 26, 2016

SAN FRANCISCO – Changes in the retail world are forcing brands to focus on how they relate their story, according to panelists at the Financial Times’ Business of Luxury Summit on May 24.

Share on FacebookShare on LinkedInShare on Twitter

DVF looks toward future with chief creative appointment

May 16, 2016

U.S. fashion label Diane von Furstenberg is establishing new creative oversight with the appointment of designer Jonathan Saunders as its chief creative officer.

Share on FacebookShare on LinkedInShare on Twitter

DVF inspires individuality, equal opportunity with help from model mogul

February 1, 2016

U.S. fashion label Diane von Furstenberg is prompting women to be themselves in an uplifting spring/summer 2016 campaign.

Share on FacebookShare on LinkedInShare on Twitter

DVF surprises and delights New Yorkers with help from Uber

December 2, 2015

Ridesharing service Uber is turning its drivers into elves with a five-day giveaway of free fashionable treats for consumers.

Share on FacebookShare on LinkedInShare on Twitter

DVF, Stella McCartney, retail in China and Lanvin – News briefs

October 12, 2015

Today in luxury marketing: Joel Horowitz exits DVF; Stella McCartney launches copyright lawsuit; Lane Crawford and other high-end stores are getting personal in their battle against online shopping sites; Alber Elbaz: The Lanvin manifesto.

Share on FacebookShare on LinkedInShare on Twitter

Top 10 luxury brand social marketers of Q3

October 7, 2015

Social media efforts in the third quarter of 2015 ranged from playful and creative to improvements on standard uses, with newer platforms dominating.

Share on FacebookShare on LinkedInShare on Twitter

DVF prompts 140-character memoirs to make personal connection

October 6, 2015

U.S. fashion label Diane von Furstenberg is rewarding loyal viewers of its branded reality show “House of DVF” with a giveaway of a custom branded Fiat during the finale.

Share on FacebookShare on LinkedInShare on Twitter

Jimmy Choo, Peninsula, Porsche and DVF – Live news

August 10, 2015

Luxury Daily’s live news from Aug. 7 – Jimmy Choo taps Sky Ferreira as latest representative for fragrance; Peninsula partners with Dr. Dre to provide complimentary headphones; Porsche delivers more than 20K vehicles, reports significant growth; DVF challenges consumers with mission in new Instagram contest.

Share on FacebookShare on LinkedInShare on Twitter

DVF challenges consumers with mission in new Instagram contest

August 7, 2015

U.S. fashion label Diane von Furstenberg is inviting consumers to join its team of secret agents with a new social contest as part of the brand’s fall campaign.

Share on FacebookShare on LinkedInShare on Twitter

DVF goes undercover with secret agent fall campaign

August 4, 2015

U.S. fashion label Diane von Furstenberg is showing its “sexy, mysterious, alluring” side with a fall campaign that explores the multifaceted appeal of its consumer.

Share on FacebookShare on LinkedInShare on Twitter