Advertisers must get over match rates in digital advertising

Published: September 2, 2016

By focusing too much on match rates and the deceptive value of instant results generated from a matched set, marketers are actually standing in their own way, preventing the next big wave in targeting cross-screen audiences from taking off.

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Why luxury brands must invest more in digital advertising

Published: August 14, 2015

“The Internet is the only medium that can reach almost all luxury buyers in all markets,” noted a Google study of global luxury shoppers. Yet, this fact goes strangely unexamined by the legacy luxury brands.

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