The bar has been raised for digital experiences: Webby exec

Published: September 27, 2016

NEW YORK – A Webby Awards executive at the Mobile Marketing Association’s SM2 Innovation Summit stressed the importance of standing out in the digital realm now that consumers, brands and small businesses alike all have access to the same content creation tools.

Share on FacebookShare on LinkedInShare on Twitter

Visual Web is the future of digital

Published: June 24, 2016

Marketing cycles continue to get shorter as the number of marketing channels expands. It is no longer enough to show and tell.

Share on FacebookShare on LinkedInShare on Twitter

Proper use of digital in selling personal luxury goods

Published: May 4, 2016

As luxury is the segment most dependent on stores for the first purchase of a particular brand’s line, the decline in store traffic will continue to hurt luxury sales disproportionately unless many necessary steps are taken.

Share on FacebookShare on LinkedInShare on Twitter

4 forces behind luxury complexity

Published: February 8, 2016

As they make their shift toward digital-centric business, luxury brands should pay attention to these emerging four major themes.

Share on FacebookShare on LinkedInShare on Twitter