Articles Tagged ‘digital’


Visual Web is the future of digital

June 24, 2016

Marketing cycles continue to get shorter as the number of marketing channels expands. It is no longer enough to show and tell.

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Proper use of digital in selling personal luxury goods

May 4, 2016

As luxury is the segment most dependent on stores for the first purchase of a particular brand’s line, the decline in store traffic will continue to hurt luxury sales disproportionately unless many necessary steps are taken.

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Using digital to connect luxury shoppers with luxury brands

February 9, 2016

There seems to be a common understanding among luxury brands that high-priced items are not going to thrive online and that using an ecommerce platform may even devalue products.

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4 forces behind luxury complexity

February 8, 2016

As they make their shift toward digital-centric business, luxury brands should pay attention to these emerging four major themes.

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Burberry most successful apparel brand on digital channels: L2

December 1, 2015

Ecommerce sales have brought the luxury goods industry to a tipping point, according to a new report by L2.

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Omnichannel marketing allows brands to unite diverse audience

October 28, 2015

LONDON – Reaching the luxury traveler today means making connections in a new way and linking digital touchpoints, according to a Four Seasons executive speaking at Luxury Interactive Europe 2015 on Oct. 27.

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42pc of consumers have never shopped on mobile: report

June 8, 2015

The convergence of digital and physical retailing, rather than a zero-sum game between channels, is shaping up to be the future, according to a new report by TimeTrade.

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Ralph Lauren draws inspiration from Minority Report, Mickey Mantle

April 24, 2015

FLORENCE, Italy – U.S. fashion label Ralph Lauren strives to push boundaries in the digital sphere by borrowing techniques from disparate fields, according to David Lauren at the Condé Nast International Luxury Conference April 23.

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Kenzo promotes island living with new digital interactive experience

April 17, 2015

Parisian fashion label Kenzo is taking consumers on an island vacation through the comfort of their own computer screens with the digital Kenzo Island feature on the brand’s Web site.

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Luxury brands reaching half of digital potential: report

January 27, 2015

Luxury brands improved their digital performance by 8 percent over the last quarter, according to a new report by ContactLab and Exane BNP Paribas.

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