Marketing cycles continue to get shorter as the number of marketing channels expands. It is no longer enough to show and tell.
Articles Tagged ‘digital’
As luxury is the segment most dependent on stores for the first purchase of a particular brand’s line, the decline in store traffic will continue to hurt luxury sales disproportionately unless many necessary steps are taken.
There seems to be a common understanding among luxury brands that high-priced items are not going to thrive online and that using an ecommerce platform may even devalue products.
As they make their shift toward digital-centric business, luxury brands should pay attention to these emerging four major themes.
Ecommerce sales have brought the luxury goods industry to a tipping point, according to a new report by L2.
LONDON – Reaching the luxury traveler today means making connections in a new way and linking digital touchpoints, according to a Four Seasons executive speaking at Luxury Interactive Europe 2015 on Oct. 27.
The convergence of digital and physical retailing, rather than a zero-sum game between channels, is shaping up to be the future, according to a new report by TimeTrade.
FLORENCE, Italy – U.S. fashion label Ralph Lauren strives to push boundaries in the digital sphere by borrowing techniques from disparate fields, according to David Lauren at the Condé Nast International Luxury Conference April 23.
Parisian fashion label Kenzo is taking consumers on an island vacation through the comfort of their own computer screens with the digital Kenzo Island feature on the brand’s Web site.
Luxury brands improved their digital performance by 8 percent over the last quarter, according to a new report by ContactLab and Exane BNP Paribas.