Luxury Collection taps Helena Christensen to explore Peru

Published: February 3, 2014

Starwood Hotels and Resorts’ The Luxury Collection enlisted photographer and former supermodel Helena Christensen as its newest global ambassador to portray the exploratory nature of the hospitality brand.

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Luxury hotels look to bloggers for measure of authenticity

Published: December 2, 2013

Luxury hotel brands are tapping top travel and lifestyle bloggers with increasing regularity to kickstart social campaigns, illuminate what can be found at certain properties and to build connections with highly concentrated audiences.

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Travel agents stay in vanguard by stressing authentic experiences

Published: October 28, 2013

Travel agents are continually adapting to stay relevant amid the onslaught of instantly accessible information, but the need to sharpen knowledge and innovate tactics may make these conventional arbiters of experience more coveted than ever.

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