Articles Tagged ‘Facebook’


LVMH, Facebook, US real estate and Tesla – News briefs

July 28, 2016

Today in luxury marketing – LVMH thrives on selling Frenchness to Americans; Facebook exec looks to seize on opportunities in luxury; US expands program to track secret buyers of luxury real estate; This is the enormous gigafactory, where Tesla will build its future.

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To move forward, Snapchat must look to Instagram

July 25, 2016

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

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Understanding social media can help marketers develop versatile creative: Facebook

July 15, 2016

Facebook and Instagram are similar to red wine and white wine, according to a study of the two platforms undertaken by Facebook.

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Vogue VIP membership to offer first-hand access to title’s editors

July 12, 2016

Condé Nast’s Vogue magazine is responding to readers’ burning questions in its first-ever Facebook chat July 14.

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Aliababa, Middle Eastern resellers, Tesla and Anya Hindmarch – News briefs

July 7, 2016

Today in luxury marketing – Alibaba launches new platform to fight fakes; Armed with popular apps, resellers stir up Mid-East market; Tesla product tech VP moves to Facebook; Anya Hindmarch on the bags that launched themselves.

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Should media brands trust social platforms?

July 5, 2016

Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.

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Which next-generation attribution strategies should marketers have on their radar?

June 21, 2016

As mobile attribution continues to be a hotly contested subject, brands will need to place a higher focus on a new generation of smartphone advertisements that consume less bandwidth, reach for higher standards and showcase how consumer resistance to intrusive ads can be sidestepped.

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Matches Fashion spurs interactive engagement via Facebook Live

April 14, 2016

Retailer Matches Fashion is leveraging the new Facebook Live to bring to life a three-day events series happening at New York’s WOM Townhouse.

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Social media transparency helps grow consumer pond: Facebook exec

April 8, 2016

VERSAILLES, France – Digital channels offer brands fighting for a relatively small group of consumers the opportunity to appeal to new audiences, according to panelists at The New York Times International Luxury Conference on April 6.

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How to allocate social media budgets as options grow

March 16, 2016

Social media advertising is expected to grow 30 percent or more this year as measurability improves and as the number of important platforms and types of units widens, challenging marketers when it comes to deciding where to allocate spend.

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