Facebook is testing out a lightweight, non-intrusive ad model for Facebook Messenger, setting the stage for better brand engagement on the popular messaging platform.
Facebook has finally launched its dynamic advertisement feature aimed toward driving mobile application installs, and brands such as Hotels.com are already starting to see the effects.
During last week’s earnings call, Facebook detailed a slew of its innovative products for marketers and itself, such as an AI solution to shape users’ newsfeeds, but its major fail with reporting video views still leaves them wary.
NEW YORK – By not properly acknowledging slight cultural differences, even between Europe and the United States, marketers’ efforts can be upended, according to an executive panel at ad:tech New York 2016.
Facebook is announcing a host of new ways for consumers to interact with brands and businesses through the Facebook mobile application, some of which will be a considerable boost to small businesses without a large digital marketing budget.
How can brands leverage text and email marketing to encourage their loyal followers and fan base to help spread the word and elevate favorable, organic content to their friends and followers on Facebook?
According to Morgan Stanley, in the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, compared to 67 cents in the mobile ad market.
Facebook is giving YouTube a run for its money when it comes to attracting video advertising dollars, with 65 percent of marketers saying social platforms are their most important digital video campaign partners over YouTube and Vevo, according to a new report from Trusted Media Brands.
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Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.