Organically shared Facebook content is the new marketing

Published: August 26, 2016

How can brands leverage text and email marketing to encourage their loyal followers and fan base to help spread the word and elevate favorable, organic content to their friends and followers on Facebook?

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Facebook preferred over YouTube for digital video campaigns: report

Published: August 4, 2016

Facebook is giving YouTube a run for its money when it comes to attracting video advertising dollars, with 65 percent of marketers saying social platforms are their most important digital video campaign partners over YouTube and Vevo, according to a new report from Trusted Media Brands.

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LVMH, Facebook, US real estate and Tesla – News briefs

Published: July 28, 2016

Today in luxury marketing – LVMH thrives on selling Frenchness to Americans; Facebook exec looks to seize on opportunities in luxury; US expands program to track secret buyers of luxury real estate; This is the enormous gigafactory, where Tesla will build its future.

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To move forward, Snapchat must look to Instagram

Published: July 25, 2016

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

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