According to Morgan Stanley, in the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, compared to 67 cents in the mobile ad market.
Facebook is giving YouTube a run for its money when it comes to attracting video advertising dollars, with 65 percent of marketers saying social platforms are their most important digital video campaign partners over YouTube and Vevo, according to a new report from Trusted Media Brands.
Today in luxury marketing – LVMH thrives on selling Frenchness to Americans; Facebook exec looks to seize on opportunities in luxury; US expands program to track secret buyers of luxury real estate; This is the enormous gigafactory, where Tesla will build its future.
Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.
Facebook and Instagram are similar to red wine and white wine, according to a study of the two platforms undertaken by Facebook.
Condé Nast’s Vogue magazine is responding to readers’ burning questions in its first-ever Facebook chat July 14.
Today in luxury marketing – Alibaba launches new platform to fight fakes; Armed with popular apps, resellers stir up Mid-East market; Tesla product tech VP moves to Facebook; Anya Hindmarch on the bags that launched themselves.
Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.
As mobile attribution continues to be a hotly contested subject, brands will need to place a higher focus on a new generation of smartphone advertisements that consume less bandwidth, reach for higher standards and showcase how consumer resistance to intrusive ads can be sidestepped.
Retailer Matches Fashion is leveraging the new Facebook Live to bring to life a three-day events series happening at New York’s WOM Townhouse.